Marketing Manager

Uber   •  

San Jose, CA

Industry: Technology

  •  

5 - 7 years

Posted 164 days ago

This job is no longer available.

About the Role

The Uber Eats Marketing Manager role is a unique opportunity to help grow one of Uber’s newest services: Uber Eats, which is in the process of expanding in a big way. Uber Eats is looking for a highly strategic and analytical marketing manager who can take charge of the customer story for Uber Eats in Costa Rica while meticulously unpacking the key growth levers for our business. This is an intense “startup-within-a-startup” role, and as a part of the team the right person will be comfortable in an “all hands on deck” environment able to operate and coordinate across multiple teams. You will work with the Uber Eats operations, design, product, growth marketing teams to create, execute and measure marketing tactics, effectively communicate our brand, and grow our business. You should be equally at home drafting an engaging email campaign or social post for massive distribution across the Uber user base as you are at home writing using a spreadsheet to analyze the results of your campaign. You love data; you think an effort that isn’t measured is wasted. Above all, you bring creative and strategic thinking, a flair for numbers, and an intuitive ability to match effort with business impact.

What You'll Do:

  • Insight led Strategy: Build our marketing strategy around customer insights, drawing inspiration and data from varied sources and integrating them creatively
  • Opportunity Identification: Quantify everything you do by leveraging data, conducting analysis and experimentation to identify highest value opportunities for communication channels to users, restaurant partners, and driver partners
  • Campaign Planning & Prioritization: Structure communications in a milestone- vs. time-based fashion, meaning that this is less about a plug-and-play communications strategy and more about targeted outreach based on need and opportunity
  • New Communication Channels: Help develop channel efficiency and effectiveness for our campaigns to maximize impact and growth
  • Partnership Development: Identify strategic partnerships to grow the Uber Eats brand and build awareness in the city — this could be a campaign with a well-known influencer, chef or restaurant, to a partnership with a major food event in the city
  • Content Crafting: Serve as the voice of the Uber Eats brand in the Costa Rica market, helping to establish content that is beautiful (lots of food photography!), approachable, fun and action-oriented. You can craft a compelling narrative across different channels - you know how to match the message to the medium
  • Informing Promotional Spend Decisions: Act as a thought partner to the General Manager concerning decisions on how to best deploy the promotion budget in order to accelerate market penetration and market share capture
  • Hack and accelerate our path to a market leadership position

What You'll Need:

  • Bachelor’s degree in Marketing or Communication and a demonstrated ability in quantitative fields
  • Experience creating agency briefs and business cases
  • 4+ years of digital marketing, user analytics, and/or consulting experience in a fast paced environment is expected, but we will consider candidates with less experience if they meet our other requirements
  • Expertise around new communications mediums like social, email and newsletter marketing, etc
  • Experience making data-driven strategic marketing decisions using funnel tracking, A/B testing, and other analytical tools
  • An eye for design, and comfort wielding tools like Adobe Illustrator and Photoshop
  • Strong written communication skills and ability to craft a brand voice
  • Ability to take initiative in a constantly-changing work environment and a willingness to adopt a generalist mindset
  • Growth hacking - knowing how to meticulously unpack the key levers for growing a business through keen analysis and scientific experimentation
  • Startup (all-hands-on-deck) approach
  • Passion for Uber’s mission, the on-demand delivery space, and food delivery in particular

About the Team

As a Marketing Manager you´ll report to a Marketing Manager in charge of Andean, Central America and Caribbean region.