Marketing Manager - Strategic Marketing & Outreach

Johns Hopkins Healthcare   •  

Baltimore, MD

Industry: Healthcare


8 - 10 years

Posted 41 days ago

Requisition #: 180559
Location: Johns Hopkins Hospital/Johns Hopkins Health System, Baltimore, MD
Category: Manager/Supervisor
Work Shift: Day Shift
Work Week: Full Time (40 hours)
Weekend Work Required: No
Date Posted: March 8, 2019

Johns Hopkins Health System employs more than 20,000 people annually. Upon joining Johns Hopkins Health System, you become part of a diverse organization dedicated to its patients, their families, and the community we serve, as well as to our employees. Career opportunities are available in academic and community hospital settings, home care services, physician practices, international affiliate locations and in the health insurance industry. If you share in our vision, mission and values and also have exceptional customer service and technical skills, we invite you to join those who are leaders and innovators in the healthcare field.

The basic function of this position is to support the Assistant Director of Service Line and Institutional Marketing to lead the development and implementation ofcomprehensive marketing programs to support the business development strategies and management objectives for multiple clinical divisions and JHM institutes and entities. Leads team to develop and implement marketing programs to support the business goals of institutional marketing clients. Efforts support increase in employment or trial inquiries, applications and awareness, market share, patient visits, clinical activity and/or revenue growth. Supports development of strategies based on environmental analysis, market research, competitive analysis, operational availability. Leads strategies while maintaining the integrity of the overall JHM organizational goals. Develops and monitors employee recruitment, clinical trial recruitment or other institutional or product line marketing budgets that are linked to key tactics. Oversees the required marketing infrastructures and support systems, such as call center, CRM and search engine marketing vendors and processes.

Leads and coordinates direct reports and other team members assigned to the project, vendors, consultants, fellows and interns. Integrates information and strategies withother Marketing and Communications staff in an effort to develop a seamless marketing system. Initiates market/competitive analysis and supporting research and data. Initiates public relations tactics with Media Relations. Develops communications tactics in coordination with Editorial Services and acts as the liaison with the product line. Serves on task forces and committees and makes internal presentations as required. Responsible for Marketing Division projects as needed

Day Shift

8:30 to 5:00

40 hours per week

No Weekend Work Required

Bachelor's degree required with advanced course work in marketing, advertising, healthcare communication. Master's degree preferred.

Minimum 7-10 years of in-depth experience in product line marketing. Experience witha complex medical tertiary care delivery systems, primary care and managed care preferred in the field of communications/public relations, marketing or advertising.Agency experience desirable.

Excellent written and oral communication skills required. Excellent presentation skills. Personal computer skills required. Self-starter. Ability to interact with senior leadership and high level external contacts. Ability to perform well in a collaborative environment. Ability to manage complex group processes using effective matrix management, negotiation and leadership skills.

Johns Hopkins Health System and its affiliates are drug-free workplace employers.

Johns Hopkins Health System and its affiliates are an Equal Opportunity / Affirmative Action employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and expression, age, national origin, mental or physical disability, genetic information, veteran status, or any other status protected by federal, state, or local law.