Marketing Manager

SSM Health   •  

Madison, WI

Industry: Healthcare


5 - 7 years

Posted 41 days ago

This job is no longer available.

Role Purpose: This System Marketing Manager works with service line leadership and the system marketing team as well as the regional Directors of Marketing and Communications to plan and implement key marketing initiatives in support of the overall system goals. The manager’s primary capacity is to manage system-wide services lines and key initiatives designed to be implemented across the entire system. Responsibilities:

  • Identifies key marketing focus areas in relation to market-specific growth and business development strategies for system-wide service lines and initiatives
  • Develops and implements system wide service line marketing plans (e.g. Post-Acute, Behavioral Health, etc.) to meet awareness and growth goals
  • Works with service line leadership to build alignment and develop market objectives
  • Serves as liaison and primary communication link between system-wide programs (In-Quicker, MyChart etc.) and regional marketing teams
  • Contributes to the creation of the system marketing plan, incorporating specific market needs into broad initiatives
  • Develops and implements marketing plans for system-wide activities and priorities (E.g. InQuicker, physician onboard marketing, MyChart, etc.)
  • Manages the system-wide service line (e.g. Post-Acute, Behavioral Health, etc.) budgets, ensuring adherence to budgetary restraints while optimizing impact
  • Oversees the creation of public-facing materials in conjunction with the Creative and Digital Services
  • Oversee direct marketing campaigns, leading efforts to generate prospects and deliver on ROI
  • Maintains integrity and consistency of organization brand standards and corporate voice relating to external promotion
  • Develops and deploys market research to ensure voice-of-customer in key decisions
  • Keeps abreast of competitive organizations’ informational materials and media promotions
  • Devises appropriate promotional events in support of system-wide service lines as needed
  • Provides insight and direction for market advertising and awareness campaigns
  • Coordinates with PR staff to ensure proper alignment between marketing and PR strategy, including social media
  • Supports business-to-consumer, business-to-employer, and business-to-physician marketing objectives to generate volume for multiple entities within SSM Health
  • Tracks service line (e.g. Post-Acute, Behavioral Health, etc.) marketing campaign initiatives for effectiveness and impact, continuously improving processes and output
  • Provides consultation to regional and system leaders as requested
  • Performs as liaison with service line leadership and other departments such as IHT, Physician Organization and others to maximize marketing effectiveness
  • Coordinates multiple inputs from key stakeholders and maintains consistent lines of communication to ensure seamless flow of information
  • Tracks the success of system wide marketing initiatives and work from metrics to continually improve results. This includes ad-hoc analysis on effectiveness of system-wide marketing tactics.
  • Tracks healthcare marketing industry trends, ensuring best practices are adopted and implemented by SSM Health when appropriate
  • Works effectively as a team member in a dynamic executive environment where collegiality and sharing responsibility is required and highly valued within a matrix organization. Promotes teamwork within and across the system by maintaining positive and productive intra-entity and intradepartmental relationships and utilizing effective problem solving skills.

Minimum Qualifications:

  • Bachelor’s degree in marketing and/or related field
  • 6 to 8 years of marketing experience