Marketing Manager/Senior Marketing Manager

Genentech   •  

South San Francisco, CA

Industry: Pharmaceuticals & Biotech


8 - 10 years

Posted 33 days ago

Position Summary

The Product Marketing organization establishes the full product value proposition and product

positioning for all customer types. It is also accountable to design outstanding customer

experiences and works with networked partners (e.g. Field Sales, Genentech Business

Operations) to deliver these experiences. A marketer uses resources and their network to make

meaningful progress with patients and customers each day. This individual also lives the CMG

Operating Principles (I am Genentech's Ambassador, I Partner with Purpose, I Own Our

Business, I am Empowered for Action).

Key Responsibilities may include:

• Supports the development and execution of the product/TA value proposition, customer

positioning, and the end-to-end customer experience

• Responsible for optimizing all marketing materials, including branding, messaging, and

channel mix for target customers, including digital. Creates new materials when

necessary to address a customer need.

• Uses and commissions appropriate marketing research needed to drive the product's

overall market positioning and to inform the optimal end-to-end customer experience

• Identifies and works regularly with internal network partners and external resources to

deliver product marketing activities

• Responsible for ensuring a seamless, well-integrated product message and position

across multiple marketing platforms

• Accountable for high quality, compliant execution across all marketing platforms and

customer types (e.g. patients, providers, organized customers)

• Prioritizes and creates personal messages and resources for field-based channels in

coordination with non-personal messages and resources

• Monitors marketing activity usage, performance, and customer satisfaction to optimize

campaigns and drive customer and business outcomes

• Partners with the Promotional Review Committee (PRC), including Legal and

Regulatory, to ensure development, approval, and pull-through of compliant and

effective promotional tactics

• Leads and participates in flexibly deployed work teams across the CMG network,

contributing novel ideas or approaches based on their areas of expertise

• Works autonomously to make decisions and act, in close alignment with the full product

value proposition, customer positioning, and Squad priorities

Skills and Competencies

• Confirmed capacity to work in a fast-paced, high-pressure and evolving environment that

requires significant cross-functional and cross-brand coordination, collaboration and


• Ability to formulate clear, actionable strategies that capitalize on opportunities for the


• Strong working knowledge of all aspects of brand marketing to include positioning,

branding, campaign development and channel mix

• Knowledge of each critical customer type e.g. patients, providers, organized customers

as well as their experiences and their needs end-to-end

• Ability to think with an enterprise mindset

• Ability to influence and inspire individuals and teams across the CMG network

• Breadth of experience in product/therapeutic area and multichannel marketing

• Ability to flex and thrive in an ambiguous environment undergoing transformational


• Strong customer orientation and focus

• Strong analytical skills to effectively utilize research and behavioral data to shape

strategies and tactics

• Strong agency management skills

• Ability to translate strategic direction into action plan for self, and make progress in the

face of ambiguity

• Good judgment in recognizing the distinction between "good enough" and perfection

• Embraces change, embodies a continuous improvement mindset, and exemplifies agile

principles in day-to-day activities

.Relocation assistance being provided

. Up to 30% overnight travel


• MBA or other related graduate level degree preferred


• 8-15 years' experience with the majority working in a product marketing function

• Experience in the managed care, pharmaceutical or biotech industry/pharmaceutical or

biotech field sales

• Marketing experience in other relevant industries

• Experience in creating marketing strategies, plans and tactics that have strengthened

market positioning and driven high-value customer and business outcomes