Marketing Manager

RSM US   •  

San Jose, CA

Industry: Accounting, Finance & Insurance


5 - 7 years

Posted 34 days ago

Marketing Planning:

  • Facilitates overall project management of annual marketing planning, budget recommendation and measurement process for their assigned responsibility areas. Works closely with others in the marketing function and business to ensure timely development of integrated marketing plans that are aligned with and support key business strategies for assigned growth team(s), geography(ies), industry(ies) and/or LOBs. Plans as appropriate are integrated across LOB, industry and geography. Process is aligned with the national marketing planning

Monitoring, Measuring, Quality:

  • Seeks to determine best practices for the delivery of efficient, cost effective marketing processes & programs, balancing the need for a pragmatic approach to execution and delivery with the need to deliver services to a consistently high standard for assigned responsibility areas. Identifies opportunities to drive cost optimization and efficiency through the appropriate measurement of return on investment of marketing spend, and through effective utilization of talent, technology and financial resources
  • Champions the firm’s brand internally and externally within the region; ensures full compliance with the brand strategy, messaging, and identity management guidelines throughout the firm for their areas of responsibility
  • Sets the highest personal standard for driving quality in all areas of marketing
  • Adheres and holds others accountable for adhering to all quality, compliance and risk management policies and procedures

Talent Pipeline (Pervasive through all):

  • Participates in selection and development of marketing resources for teams under their assigned responsibility areas. May serve as a Career Advisor taking an active role in their performance planning and evaluation process and providing coaching
  • Create an environment of trust, teamwork, development, empowerment, and entrepreneurship through quality communication, relationships, coaching and mentoring and actively and visibly demonstrating appropriate behaviors
  • Motivates and develop a high performing marketing team
  • Provides mentoring and assistance to marketing employees that they supervise or influence in the areas of
  • Marketing strategy and planning and brand management
  • Improved teamwork and communication

Required Qualifications:

  • Bachelor’s degree with proven experience
  • Deep understanding of various competencies related to the marketing accounting, tax and consulting services
  • Understanding of the needs of “C” level officers within the firm’s target marketing, including CFO’s and CEOs
  • Understanding of key industries that are core target markets of the firm
  • Minimum 5 years marketing experience with a preference for experience in a large professional services or similar organization with proven abilities to collect, synthesize and manage market/client data, and develop and implement direct marketing, advertising, PR, social media, branding and internet marketing initiatives
  • Must exhibit an exceptional client service attitude, possess outstanding people skills and take a proactive approach in working with employees
  • Excellent verbal and written communication skills
  • Ability to motivate, and deliver tough prescriptive messages
  • Demonstrated skills in diagnostics, analytics, coordination, collaboration and planning
  • Ability to prioritize and manage multiple projects/assignments simultaneously
  • Seeks ongoing improvement by systematically performing gap analyses, and factoring learning into counter-measures for all areas of responsibility