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Marketing Manager in San Diego, CA

Quidel

San Diego, CA 92101
7w ago
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compensation:

$150K - $200K*

specialty:

Brand Marketing & Management

experience:

5 - 7 years

Job Description

Quidel Corporation is a leading manufacturer of diagnostic healthcare solutions serving to enhance the health and well being of people around the globe with well known and respected products that provide healthcare professionals with accurate and cost-effective diagnostic information at the point of care (POC). Our core competencies and capabilities focus on immunoassay and molecular testing in the areas of: infectious disease, cardiology, women's health, and virology.

The Marketing Manager will manage the product forecast, annual planning and execution of promotions, communications, and new product development for selected groups of products as assigned.

ESSENTIAL FUNCTIONS:

Tactical Marketing Management

  • Segments market and develops product positioning, messaging and selling strategies for each product by segment
  • Develops marketing plans for assigned products to support annual operating plan and guide new prod
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Valid through: 2020-3-4

About Quidel

Quidel Corporation (Nasdaq: QDEL) is a California-based leading diagnostic healthcare manufacturer serving to enhance the health and well-being of people around the globe through the development of diagnostic solutions that can lead to improved patient outcomes and provide economic benefits to the healthcare system. Quidel commenced operations in 1979 and launched its first products in 1984. Since that time, Quidel has expanded its product base through internal development and acquisition with a focus on increasing its research and development efforts to accelerate the rate of new product introductions. Our core competencies and capabilities include immunoassay development, automated manufacturing, monoclonal antibody characterization and development, and molecular assay development. Our current products fall generally into these categories: (1) lateral flow, where we are market leaders in infectious disease and reproductive health; (2) direct fluorescent antibodies (DFA), with expertise in infectious disease and virology; (3) micro-titer production, with a focus on bone and complement pathway markets; (4) fluorescent immunoassay products (Sofia); and (5) molecular diagnostic products including the world’s first FDA-cleared handheld molecular device, AmpliVue. Additional molecular and Sofia tests are currently in development or in clinical trials as part of a robust product pipeline. The companys products include many globally sold branding assays such as QuickVue®, Thyretain® and the new Sofia® and AmpliVue® brands, which focuses on diagnosing influenza, thyroid disease and many other diseases and can improve the healthcare quality of hospitals.
Total Jobs:
20
Total Experts:
1
Average Pay:
$122,205
Total value of jobs:
$4,155,000
% Masters:
39%
* Ladders Estimates