The Marketing Manager role will be highly involved in helping define and implement the strategic direction for ITW Polymers Adhesives North America. He/she will lead our customer segmentation and Voice-of-Customer (VOC) initiatives to identify market insights and trends, and turn them into new product commercialization opportunities that support our strategic objectives. This role will also be responsible for actively managing our product portfolio, implementing our pricing initiatives, identifying and developing marketing and sales tools to maximize the effectiveness of our sales team, and working with other key functional areas to achieve our growth targets. This role is based in Danvers, MA, and will work within a cross-functional organization to help drive dynamic performance in all areas.
? Employ marketing best practices such as VOC, customer segmentation, product portfolio management, competitive positioning, market assessment, pricing, and new product development.
? Define, structure and execute VOC initiatives to identify market needs and opportunities that result in a strong product road map for our business.
? Obtain deep understanding of markets to define target customer segments. Position both current and new products to address needs of target market segments.
? Create business cases for new product opportunities, work with cross-function teams via the stage-gate process to take these opportunities from concept to commercialization. Successfully launch new products to deliver on NPI metrics.
? Analyze market trends and opportunities, and manage product life cycle to recommend product portfolio changes and improvements.
? Devise our value proposition across the different segments, and train our commercial team and channel partners to effectively deliver our value proposition.
? Maintain competitor/market information up-to-date to support strategic planning and business development.
? Develop, expand and maintain Market Maps to understand relevant industries and competitors, and recommend initiatives to drive competitive differentiation.
? Develop and execute product training and support to sales, customer service, technical support, distributors and customers to drive growth.
? Define and manage creation of marketing content and collaterals for both print and digital platforms.
? Devise and create marketing campaigns to drive lead generation and conversion, lead nurturing, and brand awareness.
? Manage trade shows to maximize booth traffic and manage lead capture on site; support channel partners on trade shows with marketing collateral and product positioning.
? Promote, support and adhere to all safety, environmental and quality related policies and procedures.
? Utilize the ITW Toolbox (80/20, PLS, MRD, USa) to drive successful penetration in market segments.
Skills and Competencies:
? Bachelor's degree in Chemical Engineering, Chemistry or related field from four-year college or university. MBA preferred.
? 5+ years’ experience working in B2B business. Specialty Chemical industry experiencepreferred.
? Proven track record of delivering business growth in a Marketing Manager or Product Manager role.
? Strong quantitative and analytical skills, and able to make strategic and operational decisions.
? Ability to read, interpret and write technical documents, safety rules, operating and maintenance instructions, and procedure manuals.
? Excellent written, oral and presentation skills required; able to speak effectively before groups of customers or employees of organization.
? Familiarity with the popular Microsoft products, proficient in MS Office.
? Domestic travelrequired - typically ~25%.
? The successful candidate must be creative, intellectually curious and have a strong work ethic. The individual must be an independent thinker and self-starter with the bandwidth to multitask and work on several projects at a given time. It is important that the individual have superior interpersonal skills with an ability to work with people at multiple levels both inside and outside of Danvers.
? Ability to analyze complicated issues and boil down to the key points, develop action plans and bring to a successful conclusion.
? Self-starter, proven team player capable of prioritizing own work and/or problems. simultaneously; able to work in a complex and ambiguous environment that changes quickly
? Effective in a fast-paced environment.
? Structured, organized individual who is capable of successfully handling multiple tasks and quickly grasp complicated situations. Attention to detail is important