Marketing Manager - Practice Development

Less than 5 years experience  • 

Salary depends on experience
Posted on 05/24/18
Saint Louis, MO
Less than 5 years experience
Salary depends on experience
Posted on 05/24/18

Marketing Manager - Practice Development

Position Overview
The Marketing Manager is a member of the firmwide practice development group and is responsible for marketing and business development activities for three firmwide practice groups – Antitrust, White Collar Defense & Investigations/Securities Litigation & Enforcement, and Public Policy & Government Affairs – and for business development activities specific to the Washington, D.C. office.  This position will also support select industry and practice teams as well as other firm marketing and business development initiatives as needed.  The Marketing Manager works closely with practice group leaders, the Director of Practice Support and the Office Managing Partner to prepare and pursue marketing plans, to present marketing ideas and opportunities, and to organize, secure and manage firm resources to respond to and achieve marketing goals.   The Marketing Manager works closely with attorneys to identify new business opportunities from clients and potential clients, create and execute marketing plans, develop client communications, implement practice-specific branding and PR, draft and provide guidance on client proposals and presentations, and plan events that support practice and office goals.  This position requires close communication and collaboration with team members across offices and practices.

Responsibilities
•Develops effective marketing ideas, strategies and opportunities to raise the profile of the  practices firmwide and to support
 the Washington office
•Presents ideas for business development to practice leaders and the Director of Practice Development and assists in the 
 execution of approved plans
Supports group and individual Washington lawyers’ business development efforts
•Maintains a strong, current knowledge of the assigned business and legal markets including business and federal regulatory 
 trends and the competitive landscape
•Identifies public relations opportunities and works with the firm’s Public Relations Manager and appropriate attorneys to 
 pursue those opportunities
•Identifies opportunities for thought leadership and leverages thought leadership to maximize exposure
•Organizes and works closely with other professionals and staff to present effective live and online events, such as continuing 
 education seminars, webinars, workshops or social receptions for clients
•Works closely with lawyers, marketing staff and firmwide personnel to prepare Request for Proposal (RFP) responses, write 
 proposals, and create presentations for new business
•Coaches lawyers as they prepare for marketing- and business development-related presentations
•Develops and updates office and practice credentials for use in print and on firm website
•Prepares office and practice submissions for directories, databases, and other publications
•Compiles competitive intelligence and performs basic market research
•Produces client alerts, practice newsletters and other office and practice communications
•Develops mailing lists for external client communications 
•Works closely with the Office Managing Partner, Directors of Practice Development, and practice leaders in planning and 
  budgeting marketing initiatives
•Implements firmwide initiatives as assigned
•Performs other duties as assigned

Essential Job Specifications/Qualifications
•Ability to deal professionally with both internal and external clients on all levels
•Ability to communicate clearly and concisely verbally and in writing with both internal and external clients and to 
 diplomatically pushback or question those in authority for greater clarity or more information, if needed
•Proven ability to concentrate on the details of executing projects once the big picture has been identified by upper 
 management
•Proven budgeting, project management, organizational, and planning skills with the ability to prioritize multiple tasks and 
 projects and meet deadlines
•Ability to work well in an active environment with flexibility and adaptability to changing work flow and work assignments
•Ability to work a flexible schedule to accommodate projects as needed
•Demonstrated proficiency in Word, PowerPoint, Excel, Dynamics, and competence working in a web environment
•Proven ability to think strategically and creatively, using good judgment and decision-making capabilities
•Requires the ability to regularly report to work on the days and times scheduled

NOTE: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Travel
This position requires travel up to two (2) times per month.

Education/Experience/Certifications
Bachelor’s degree in Marketing, Public Relations, Business Administration or a related field
Minimum three (3) years marketing experience in a professional services environment or three years’ experience handling 
 public relations

Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by the incumbent in the position.  They are not intended to be an exhaustive list of all responsibilities, duties and skills of the employee.  Duties and responsibilities may change at any time with or without notice.

Equal Opportunity Employer

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