Marketing Manager

Phillips   •  

Virtual / Travel

Industry: Healthcare


Less than 5 years

Posted 34 days ago

Job Description

In this role, you have the opportunity to

Join Philips Oral Healthcare as a critical member of the North America Dental Professional marketing team, contributing to:

  • Growing awareness, trial and preference for Philips Oral Health products among US-based Dental Professionals (dentists, dental hygienists, other key staff) and their patients
  • Defining and executing go-to-market strategies and communication with Dental Professionals
  • Shaping the professional oral healthcare product portfolio (electric toothbrushes, professional whitening, interdental and oral hygiene products)
  • Building the Philips Sonicare brand, the #1 market share leader and #1 most often recommended by Dental Professionals; and growing Philips Zoom, the #1 professional whitening brand.

You are responsible for

Lead development of multi-year plans for the business:

  • Analyze consumer research, dental professional research, channel trends, current market conditions and competitor information to unlock new insights that will drive competitive advantage
  • Team up with global category team to localize product launches and packaging; provide local customer insights to co-develop innovation roadmap
  • Identify and execute key marketing initiatives to build the brand and deliver on business goals
  • Support plans to leverage dental professional educators and other key opinion leaders

Develop and implement yearly local marketing plan and activities for new and existing products:

  • Lead cross-functional brand and category reviews to identify issues and opportunities
  • Shape and implement brand Must Do's
  • Assess and develop high quality national marketing plan activities; partner with agencies to ensure plans are executed with excellence on time and on budget
  • Manage and coordinate marketing, advertising and promotional activities and associated budgets
  • Support the Dental Professional Sales organization with sell-in of new items / plans each year
  • Develop brand strength, product usage and recommendation among Dental Professional community

You are a part of

You will report to the Director, Dental Professional Marketing, This position is based in Stamford, CT.

You'll work collaboratively with cross-functional experts from other departments (Sales, Sales Planning, Finance, Marcom, Category management, Supply chain, Legal and Regulatory) and partner with global category marketing teams.

To succeed in this role, you should have the following skills and experience

  • Bachelor Degree required; MBA strongly preferred
  • Minimum 3+ years of post-MBA marketing experience (8+ years if no MBA), ideally in a CPG environment or alternatively, in a professional marketing (BtoB) setting
  • Proven leadership capability
  • Analytical orientation, including demonstrated experience managing forecasting, financial budgets, or similar; Strong Excel skills
  • Critical thinking; Problem analysis and solving
  • Energy, adaptability, flexibility and drive
  • Entrepreneurial, resourceful self-starter; willing to challenge the status quo
  • Professional maturity
  • Ability to navigate and thrive in a complex, matrixed organization
  • Attention to detail; solid organization & time management skills
  • Excellent written and verbal communication skills
  • Strong PowerPoint and presentation skills
  • Ability to occasionally travel within the US