Marketing Manager, Peripheral IV Catheter

5 - 7 years experience  • 

Salary depends on experience
Posted on 03/27/18
5 - 7 years experience
Salary depends on experience
Posted on 03/27/18

Job ID R-304474

Job Description Summary

Job Description

Summary:

This role will support marketing efforts for the PIVC segment of the Vascular Access Devices business in the US Region.  This is a very exciting opportunity to join the newly formed BD-Bard MDS US organization, and this specific role has been newly created to help drive part of our combined strength and value to our customers. 

The individual will play a critical role in key projects/initiatives – often leading project/initiative teams, and provide significant input for product line-related business decisions, resource requirements, and go-to-market strategies. The individual should demonstrate solid marketing acumen through a specific set of skills and working knowledge, e.g., branding, brand strategies and tactics, marketing communications, marketing planning and execution, business and financial acumen.

Responsibilities:

  • Support the development and management of marketing plans for PIVC product lines to ensure the achievement of financial/budget expectations and product line strategies; including market sensing, market development and marketing mix
  • Utilize BD Way of Marketing tools and methodologies, develop and execute marketing strategies in existing, developing and new market segments to achieve or exceed growth targets in dollars, units and gross profitability
  • Utilizing BD Way of Marketing as a methodology, evaluate the US internal and external market/competitive strategy and affirm or refine PIVC strategy and go-to-market elements to accelerate growth and product categoryshare gain on an annual basis
  • Contribute to the development of expanded commercial value offers within the vascular space to compete broadly within a competitive category
  • Establish and maintain relationships with US based thought leaders, medical societies, and key internal/external stakeholders as required to stay updated on current and emerging trends in clinical practice, market trends and competitive trends
  • Support US Region Customer/Account tracking, monitoring and reporting in a cohesive and articulate manner; share account wins and losses, pricing adjustments, and synthesized opportunities and risks. The Marketing Manager provides on-going reports to Management
  • Provide insights and help manage demand drivers such as pricing strategy, channel strategy, contracting, and product mix
  • Lead/support Trade show, convention, and event strategy development, planning, and execution for as needed
  • Represent PIVC business on the MPS Pricing Incentive Governance Committee as needed
  • Participate as a Marketing Core Team Member on cross-platform technical teams, deliver marketing leadership and support for assigned projects
  • Provide leadership and progress US Large Account Opportunities as needed. Specific deliverables include development and successful implementation of strategies to convert major IDNs/GPOs to BD, including Non-Awarded Product (NAP) opportunities. Work closely and/or lead strategy and analytics for GPO, IDN and other large contract renewals in conjunction with business unit Leadership, Commercial Integration and Sales Leadership
  • Work with customer facing functions including, but not limited to, sales, customer service, corporate national accounts and distribution management. Establish relationships with GPOs, Distributors, Sales Consultants and other pertinent customers and partners to drive growth
  • Work constructively with internal functions including regulatory affairs, medical affairs, quality, finance and leadership
  • Support US Region sales team for opportunity progression and conversion management: ensure sales team has the support, tools and resources from the Platform to enable rapid conversion of major ongoing wins as well as defense against competitive activities
  • Conduct training for new hires and refresher training courses as needed
  • Ensure that all activities are consistent with the BD core values and comply with relevant internal and external corporate, legal, regulatory, and ethical standards
  • Support the preparation of contracts in conjunction with Commercial Integration, Sales and Marketing Management
  • Serve as the Marketing Core Team Member or Extended Team Member on key project teams. These projects span sustaining engineering projects and continuous improvement projects, to new product launches and product / business development opportunities as needed
  • Prepare budgets, forecast, projection, and project reports thoroughly and deliver on time to the relevant personnel
  • Develop and use market analyses and market research when necessary. Generate insights to help optimize marketing plans and go-to-market strategies
  • Provide work plans and project updates to Management on a standing and ad hoc basis

Qualifications:

  • BS degreerequired. Business Administration or Marketing preferred
  • MBA or Masters is preferred
  • 5 years of deep experience as a Marketer across multiple functions broken down as follows:
  • Proven marketing leadership capabilities in the medical device or healthcare industry
  • Experience in new product launch excellence, product management, marketing strategy and execution
  • Experience utilizing market research for commercial tasks
  • Experience in developing and executing commercial marketing initiatives
  • Experience in regional marketing role or assignment preferred

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