Job Description

Essential Duties and Responsibilities:

Accountable for delivering on specific strategic priorities as part of our marketing strategy that drive profitability, brand consistency, and overall market growth
Collaborates with national marketing team in developing goals, strategies and management practices that will ensure in-region dynamic sales growth and industry-leading client retention;
Fosters and develops relationships with local office leaders in order to exceed the sales and retention goals for the office;
Manages brand awareness activities in the region, including regional buzz-building, event marketing, key market messaging and execution.
Works with OneDigital’s corporate marketing team to develop the voice of the region and ensure it is articulated clearly in region-facing marketing messages
Oversees regional content development, execution and management for all marketing channels, including media (online and print), website and social, and branded collateral (including videos);
Researches and develops messaging that resonates with ideal customers; collaborates with leaders and sales and service teams to understand customer needs and develop insight-based messaging and collateral to support
Manages and implements regional marketing plans—including digital lead generation activities, Eloqua campaigns, webinars, and PR; leverage customer data to improve customer experience and outcomes
Works closely with regional leadership to develop an enablement strategy to ensure colleagues have efficient and effective access to the right resources for their customers
Manages regional and local market relationships with PR firm, journalists and media, and works with OneDigital’s national PR service provider as needed;
Plan and execute industry events, developing print collaterals/website messaging, and executing marketing automation activities; consults local office leaders on event marketing best practices;
Collaborates with leaders to monitor, analyze and present results of marketing efforts to stakeholders;
Works with Sales, Client Services and IT to maintain, scrub and renew data used for digital marketing initiatives;
Represents marketing in acquisition activities in the region, and works in conjunction with the corporate team to support the onboarding process for acquisitions in the region overall.

Qualifications, Skills, and Requirements:

Strong business writing and communication skills, including comfort working with executive-level stakeholders;
Ability to multi-task, think strategically and problem solve; ability to meet deadlines in a fast-paced environment of competing priorities;
Strong organizational skills and attention to detail;
Propensity towards curiosity and learning; demonstrated ability to develop industry insights into actionable content
Ability to work independently or as a member of a team;
Strong leadership presence and ability to develop relationships with internal and external stakeholders;
Must be self-motivated and disciplined;
Comfort with technology and using online software to manage your work;
Demonstrated experience working with the following design platforms: Adobe Creative Suite, Prezi, and PowerPoint, as well as one or more organizational platforms such as: Planner, Trello, Wrike, OneNote, Slack, Evernote and Microsoft Office and Teams;
Demonstrated aptitude towards innovation and comfort with latest digital marketing tools (video, etc.) and strategies

Education, Training and Experience:

Bachelor’s degree in Marketing, Communications, Public Relations, Information Design or a related field;
6+ years of B2B marketing experience in insurance, healthcare, hospitality, or law with increasing responsibilities;
Proven experience managing both online and in-person events including all aspects of planning, vendor management, execution, and communications
Proven experience with Eloqua, Hubspot, video, and other digital platforms;
Proven experience with Hootsuite, LinkedIn, Instagram and other social platforms;
Recent management experience; plus

Valid through: 3/10/2021