Industry: Accounting, Finance & Insurance•
5 - 7 years
Posted 96 days ago
About the position
About the position: The Marketing Manager will be responsible for supporting the development of the go to market approach and on-going Marketing Strategy for the Annuity product suite. They would help develop the positioning, development of target personas and understand the customer journey and help devise strategies to help overcome any obstacles in that journey. This is an exciting time in the organization as we continue to innovate on how we go to market with our solutions and add value to consumers lives. We are looking for an exceptional Marketer to help us realize the growth potential of these solutions. A Day in the Life:A day in the life of the Marketing Manager is an enjoyable day which includes working across the business to understand needs and identify opportunities to tailor marketing strategies which willsupport our Annuity Products. Efforts will include co-creating marketing strategies and messaging with end customers andworking with other business areas to devise and execute on these marketing strategies. Youwork with Legal and Compliance to devise a messaging strategy that is clear and customer friendly andpartner with them to develop solutions that meets everyone’s needs. Youwork withAnalytics Team to track the great marketing initiatives and stories you create to assess their impact. You learn what works and does not and continue to iterate and continuously improve.