5 - 7 years experience • Financial Services
Well-funded Fin-Tech startup that is working to change the way the buy-side uses and engages with sell-side content. A unique culture that brings together the grit of a startup and the stability and backing of several tier one banks from Wall Street. The leadership team is made up of experienced finance, product, and customerexperience-focused professionals that place tremendous value on intelligence, initiative, process, moving fast and iterating quickly.
Develop strategies and tactics to increase awareness about the organization and drive qualified traffic to their digital properties
Deploy successful marketingcampaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels – content creation,
content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis, and much more
Produce valuable and engaging content for the company website and blogs that attracts and converts the target audiences (buy-side, sell-side and technology partners)
Build strategic relationships and partner with key industry players, agencies and vendors
Provide analysis of the effectiveness of marketingcampaigns and measure against industry benchmarks.
Continually seek ways to improve key marketing metrics such as campaign response rates, event attendance rates, feedback scores, quality of leads, thought leadership awareness, new content/product/service introduction and adoption, and brand awareness building.
Strong written and verbal skills (English) and the ability to communicate effectively with all levels of management
A bachelor’s degreepreferably in Marketing or Business related field.
5+ years of relevant marketingexperience, preferably in the B2Bfinancial sector
Proven ability to proactively develop and execute innovative, successful marketing plans, including new product introductions, aligned to business objectives, sales goals and budget
Experience deploying all elements of the marketing mix including digital, SEO, SEM and social media
Ability to manage multiple projects simultaneously and deliver excellent results on deadline
Confidence to work independently, as well as collaboratively with cross-functional groups
Knowledge of marketing automation tools – e.g.; HubSpot, Marketo, Eloqua or similar
Ability to collect, analyze and summarize data, and to prepare and present clear and concise reports??
Desire to work in a fast-paced and dynamic environment
Strong understanding of finance industry and marketing and sales of financial services and products to the institutional investment (buy side) community