Marketing Manager

5 - 7 years experience  • 

Salary depends on experience
Posted on 04/19/18
Versailles, OH
5 - 7 years experience
Salary depends on experience
Posted on 04/19/18

JOB SUMMARY:The Marketing Manager will be responsible for establishing and driving product marketing strategies and programs consistent with overall business objectives for Midmark Corporation. ESSENTIAL/PRIMARY DUTIES:

  • Develops marketing strategies within the product segment to achieve stated revenues objectives
  • Ensures consistent product and marketing messaging throughout all communication mediums in
  • Order to deliver clear product support
  • Generate marketing print and digital materials to clearly articulate the attributes of the product or category, including promotional, advertising, literature and web content
  • Develops training materials for internal customer service, technical service, internal and external sales organizations
  • Works with Product Managers to develop new product launch plans
  • Act as the category expert or person for needed support from sales, customer service and technical service
  • Monitors existing product performance via key metrics (growth, market share, mix, etc.)
  • Monitors environment in core product categories
  • Manages category pricing and forecasting for financial and operational planning

 SECONDARY DUTIES:

  • Monthly financial and operational demand planning
  • Trade show participation
  • Annual strategic plan support
  • Product training for internal (sales, customer experience) and external (dealer, customers) audiences

EDUCATION and/or EXPERIENCE:BS/BA degree in Business; MBA desirable, +5 years’ experience in marketing or product management

COMPETENCY/SKILL REQUIREMENTS:

  • Strong analytical and financial skills
  • Proficient in understanding technical product aspects
  • Healthcare products, medical devices or medical furniture experience preferred
  • Proficient in Microsoft Office applications, including Outlook, Excel and Word
  • Ability to lead cross-functional teams

18151

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