Marketing Manager

Location: Latham, NY—Possibility to work from home #LI-Remote

mdf commerce Inc. is an international team of approximately 650 experts who develop a broad set of SaaS solutions to optimize and accelerate commercial interactions of its B2B and B2G customers.

What will your main responsibilities look like?

In this role, you will be led to:

• Participate in the development of marketing strategies, develop performance indicators and recommend the means to achieve the desired objectives.
• Ensure the management and deployment of various marketing initiatives.
• Supervise and execute the organization, coordination of assets and logistics of trade shows and other events.
• Collaborate on the content and communication strategy for one of our main industry sectors.
• Edit and ensure the quality control of documentation, publications and communications.
• Manage all contacts, lead lists & lead scoring.
• Develop and oversee all on-going, personalized email campaigns to funnel leads thru their buyer journey and nurture to MQL.
• Track KPIs and develop meaningful reports to show ROI.
• Develop Web Optimization strategies to promote Lead Capture from our corporate website(s).
• In collaboration with digital specialists, research and secure third-party lead generation campaigns, included but not limited to content, hosted webinars, PPC, advertising, social media, etc.
• Manage projects with internal collaborators and external suppliers.
• Monitor campaign performance in collaboration with other specialists and suggests areas for improvement.
• Collaborate in strategic planning and budget monitoring.

What elements of your professional background will be necessary and useful in this role?

You are/have:

• Proactive and initiative driven;
• Excellent writing and speaking skills in English.
• University degree in marketing, administration or any other relevant training or experience.
• Minimum 5 years of experience in B2B marketing.
• Experience in a retail solutions company is an asset.
• Experience in customer relationship management and event logistics.
• Experience in managing traditional and digital marketing campaigns.
• Experience with marketing automation tools (Hubspot), Microsoft Dynamics CRM and Click Dimensions.

Our offer:

• A flexible work schedule (40 hours/week);
• Work from home, no minimum number of days in the office is imposed;
• Work equipment provided while working from home;
• Competitive benefits, 401K, and compensation programs;
• Flexible paid vacation, personal, and sick days off;
• Closed office during the holidays—Paid vacations between Christmas and New Year’s Day.

Thank you for your interest in mdf commerce. However, only selected candidates will be contacted.

mdf commerce subscribes to a program of equity and equality in employment.