Marketing Manager

Live Nation Entertainment   •  

Los Angeles, CA

Industry: Media


5 - 7 years

Posted 34 days ago

The Role:

We have a great opportunity for a Marketing Manager in the Los Angeles area. The Marketing Manager is responsible for creating marketing plans including advertising, promotions, publicity, social media and media buying for Live Nation concerts, including developing and executing events and non-traditional programming in and around the venue. The Marketing Manager needs to track spends and allocate funds for individual show budgets. Additionally, the Marketing Manager needs to be able to build strong relationships and communicate with many partners throughout the extended Los Angeles county area.

What You'll Do:

* Be intimately familiar with Los Angeles County and other outlying markets, including relationship building efforts with key media and local influencers

* Be familiar with live concert marketing and event planning

* Comfortable communicating with artists' agents and managers.

* Prepare and execute unique, comprehensive marketing and promotional campaigns for Live Nation concerts within a designated territory

* Implement digital marketing & social media strategies including the distribution of targeted e-cards, bi-weekly newsletters to the Live Nation database & social media engagement/content management

* Create brand marketing plans and identify strategic marketing partners and opportunities

* Work with other team members to coordinate effective promotions and take advantage of related promotional inventory

* Buy media including, but not limited, digital, social, radio, TV, print and outdoor

* Develop, monitor and adjust advertising budgets as needed

* Coordinate street team and grassroots marketing efforts with local market contacts

* Craft distribute and track press releases to media outlets

* Work closely with the team to create and implement ticketing promotions and programs

* Assist in the development and fulfillment of sponsorship programs

* Coordinate pre-show/day of show press with independent publicists and managers

* Create, develop, and implement additional content for dark nights including but not limited to local live showcases, club nights, neighborhood events and tent pole programming

* Plan and execute pre and post-show events in and around the venue

* Capture real-time, night of show coverage for venue marketing and social channels

What You Need:

* 6-8 years' experience in entertainment industry marketing, preferably concert marketing

* Experience managing and building social channels for a brand

* Strong computer skills

* Creative and proactive thinker

* Team-oriented with a collaborative work approach

* Results-focused and solution-oriented mindset

* Excellent communication skills, including verbal and written

* Excellent organizational skills and attention to detail

* Ability to troubleshoot and problem solve independently

* Graphic design experience a plus