Marketing Manager

Ascend Learning   •  

Leawood, KS

Industry: Professional, Scientific & Technical Services

  •  

Less than 5 years

Posted 40 days ago

Responsibilities

  • Owning and driving marketing strategy for specific product categories in the nursing education marketplace.
  • Collaborating with colleagues in Product to develop concepts for new products and services, supporting them through the development process all the way to launch.
  • Write strategy and creative briefs to articulate plans for internal and external communications campaigns.
  • Work with 3rd party marketing partner to develop creative strategy and execute deliverables to support product launches and drive ongoing product use.
  • Work with subject matter experts to develop compelling content that captures the imagination of the target audience.
  • Communicating the value proposition of ATI’s solutions from the inside out, starting with your colleagues in Sales and Service, all the way to the various personas within our target audience.
  • Maintain thorough understanding of marketplace, including competitors. Develop competitive intelligence that becomes actionable business intelligence for Sales and Product teams.

Education and Experience

  • Bachelor’s degree in marketing, communications, journalism, advertising, or a related field.
  • Three or more years of marketing experience, preferably in a B2B category.
  • Experience in educational content or education technology will be considered a strong plus.

Skills and Abilities

  • Comfortable working in a flat organization with minimal hierarchy.
  • Understands the difference between features/functionality and value.
  • Can market intangible concepts like service support and delivery as enthusiastically as the company’s hottest new product.
  • The ability to work as part of teams and task forces to complete projects and tasks as they arise, before disbanding to form a new working group.
  • Strong verbal, written, and presentation skills with the ability to work cross-functionally across sales, marketing, and product management organizations.
  • Experience managing project specific or initiative timelines and resources.
  • Ability to rapidly prioritize and react to changing market and organizational dynamics.
  • Understanding of marketing automation, lead generation, and emerging marketing technologies.
  • Familiarity with Pragmatic Marketing framework will be considered a plus.
  • MARKE02027