Marketing Manager, IVD

BioRad Laboratories, Inc   •  

Pleasanton, CA

Industry: Pharmaceuticals & Biotech


8 - 10 years

Posted 48 days ago


We are looking for a highly motivated marketing manager to join our fast-paced team in the Digital Biology Group at Bio-Rad Laboratories, where we’re changing the world by pushing the boundaries of research and diagnostics with Droplet Digital PCR.

Product and market development experience in the molecular diagnostics field is a must-have, as this role will drive new products and solutions for the diagnostics market. We are seeking someone with strong knowledge of the marketplace and a demonstrated ability to commercialize and position products into regulated markets.

A successful candidate for this role is someone passionate and unwavering in their representation as the voice of customer on all projects – a product and market champion who knows when and how to go to the mat for the needs of the customer, and when to yield in favor of an alternate path.

The diagnostics market is evolving quickly with both internal and external forces that drive aggressive timelines and high expectations to deliver quality solution to customers. We are looking for a marketing manager that can manage through, as well as coach, direct reports to manage through challenges that arise in product development– timelines, technical risks, vendors, and shifting regulatory requirements – with professionalism and a positive attitude.


  • Responsible for both driving new product development and outbound marketing initiatives for the molecular diagnostics segment.
  • This includes translating voice of customer into product portfolio and market strategies with actionable requirements to bring new products and solutions to market.
  • It also includes the creation of strategic global marketing plans for the clinical diagnostic segment and close collaboration with global sales, marketing, and regulatory teams to implement those plans.
  • Ability to lead, direct, influence and empower multi-discipline teams and individuals.
  • Ability to successfully interface with senior management (within and external to company).
  • Has experience and capacity to manage conflict.


  • BS/BA in Life Science required; MS, MBA or PhD highly desired.
  • Strong understanding of genomics and molecular technologies, including PCR, qPCR; digital PCR and NGS experience are favorable.
  • 7+ years of product development and marketing experience in the IVD field.
  • At least 1 year of direct employee management experience.
  • Must have a professional manner and demonstrated ability to work collaboratively with cross-functional teams.
  • Ability to ask open questions and have strong listening skills.
  • Requires demonstrated planning/organizational skills.
  • Executes sound judgment, analyzes issues, thinks strategically, creatively, and uses innovative ideas.
  • Demonstrates exceptional problem solving, decision-making, conflict management, change management and negotiating skills.
  • Exceptional public speaking skills needed to represent corporation at external meetings, conferences and organizations.
  • Able to present high level information for multiple audiences.
  • Experience organizing and communicating technical information and training materials that meet customer and sales needs.
  • Experience defining, establishing and managing collaborations with researchers.
  • The candidate will travel up to 25%, both domestically and internationally.
  • Proficiency in the following required: Microsoft Word, Excel, and PowerPoint (SAP experience is a plus).
  • Excellent written and verbal communication skills.

About Bio-Rad:

Bio-Rad is a global leader providing a broad array of clinical diagnostics and life science research products. With a team of more than 8,000 employees and a global network of operations serving our customers, we help people live longer, healthier lives.

Bio-Rad was founded over six decades ago and has continued to provide the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results.

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Agency Non-Solicitation:

Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.