Marketing Manager

Hertz Global   •  

Estero, FL

Industry: Hospitality & Recreation

  •  

8 - 10 years

Posted 180 days ago

This job is no longer available.

General Responsibilities

The Marketing Manager will represent the voice of the customer and take ownership of key products and/or initiatives for Hertz leading internal and external resources to drive results.

 

  1. Contribute to the development and execution of short and long-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements.
  2. Provide assistance with brand positioning and direction, developing and executing marketing programs and initiatives that drive ROI.
  3. Formulate marketing plan for key products, ensuring efficient media spend and allocation of dollars.
  4. Oversee execution of  marketing plans, including but not limited to off- and online advertising, web development,  PR, social media, promotion, partnership, sales, market research, operations, etc. and developing needed marketing collateral/point of sale material.
  5. Champion new ideas for ongoing innovation and product growth.
  6. Measure, evaluate and report performance of all campaigns and strategic partnerships
  7. Support Director in day to day business to ensure achievement of goals.
  8. Review market research to anticipate competitive and industry trends to develop integrated marketing plans.
  9. Communicate brand platform to be accurately represented on the respective website(s).

Mandatory Requirements

Educational Background:

  • Bachelors Degree required
  • MBA helpful but not required

 

Professional Experience:

  • Depends on experience on the job and education level – however, generally 7+ years of marketing strategy needed

 

Knowledge:

  • Solid understanding of business basics
  • Knowledge of marketing tools & tactics

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