Gopuff is the go-to solution for immediate everyday needs, fulfilling customer orders of cleaning and home products to over-the-counter medications to food and drinks, and in some markets, alcohol - in just minutes. As a member of Gopuff's new Business Expansion division, the Marketing Manager - Boston is a crucial role contributing to building new user growth across the Boston market.4+ years of experience in marketing; high-growth operations or startup experience is strongly preferredExperience building comprehensive marketing campaigns focused on top-of-funnel new user growth; both experiential/field and CPG marketing experience are strongly preferredExperience leveraging influencers, ambassadors, and social media to acquire new usersExperience activating at and partnering with local community events to grow brand awarenessProficient in Excel: experience with analyzing cost of user acquisition, customer lifetime value, and other pertinent marketing metricsSpeed, resourcefulness, and go-getter attitudeWillingness to embody the culture and principles of an operatorThe ability to connect deeply and empathize with multiple types of people, from a software engineer to a baristaComfortable addressing challenges with ambiguous or incomplete informationStrong organizational skills and extreme attention to detailA deep knowledge of your region, target markets, its residents, and their lifestylesA customer-centric mindsetA passion for local brands and businessesA desire to build something awesome!
The Marketing Manager - Boston will be responsible for developing and executing existing and new local strategies to acquire new users and retain existing users in the market, and building a loyal following wherever we operate. Your day-to-day efforts will support aggressive expansion efforts at a rapidly growing start-up.
Building a brand that has local relevance to our target customers in your market of responsibilityBuilding and executing creative campaigns and activations that effectively grow new Gopuff users within your market, retain existing users, and drive ordersPartnering with both our local and central merchandising and strategic partnership teams to build product promotion campaigns that drive local new user growth and generate order volumePartnering with our central marketing teams to localize central campaigns to increase conversion and create a better, more relevant customer experienceResearching, coordinating, and securing influencer relationships to further amplify our brand and campaignsA/B testing, gathering analytics, and reporting on campaign and channel effectiveness and customer acquisition costs to the overall teamSee More
Valid through: 11/19/2021