Our next Marketing Manager will be a driven, goal-oriented professional that can come in at an early-stage and help build our social media, paid media, web, blog, and sales asset content strategy. This position would lead our website updates/strategy, blog content, email content, and social media content strategy to drive qualified leads.
This position will partner closely with the VP of Marketing and CMO.
Digital Brand Equity and tone of voice owner: Serve as the first line of editorial brand oversight for Amify, ensuring quality and consistency of brand voice across any and all digital consumer-facing published content, including email content, article/blog content, website landing page and product page content, social (LinkedIn, Facebook, Twitter) and other web/ad assets.
Lead content strategy for CRM email journeys: Partner with our CRM agency to ensure we have the right brand content for our initial acquisition and retention series emails.
Own our blog/article content strategy execution: We are increasing our owned media content presence (driving back to qualified lead submissions). This person would oversee content creation and execution for the blog in partnership with the VP of Marketing.
Social media & content strategy owner: Develop and manage the social media strategy by channel (with an eye towards driving qualified lead generation and general Amify awareness).
Help with sales content execution: Support the Business Development team to enable them with the right content to sell (PDFs, presentations, templates, brochures, etc).
Manage key content projects with our agency partners and cross-functional team. You'll brief the agency team and ensure that high-quality assets are developed on time and on budget.
Maintain an understanding of content assets and performance, conducting regular KPI audits to ensure that Amify content is performing.
Keep current with the marketing / marketing technology industry, including influencers and trends.
Standout Candidates May Bring