Marketing Manager, Enterprise

5 - 7 years experience  •  Business Services

Salary depends on experience
Posted on 02/21/18
New York, NY
5 - 7 years experience
Business Services
Salary depends on experience
Posted on 02/21/18

RESPONSIBILITIES:

  • Managing and communicating marketing strategy, growing brand awareness, driving traffic and keeping the brand message consistent
  • Collaborate with product marketing team and develop product positioning and messaging that differentiates Verve in the Enterprise market yet remains aligned with broader Verve positioning
  • Partner with sales, sales enablement, client services, product marketing, product management, and corporate marketing teams on the planning, development, and execution of sales and marketing materials, including external collateral (presentations, one-sheets, case studies, thought leadership, white papers, playbooks, etc.), client-centric messaging, and marketplace context
  • Develop and execute a CRM strategy to bring in new and support existing business
  • Support sales team by ensuring those representing Verve in the market are enabled and armed with the knowledge and context for Verve products and why they are the best solution for the client
  • Lead sales training program on Verve’s products
  • Participate in Enterprise-specific event strategy, develop event collateral, and speaker presentations
  • Develop and maintain competitive research analysis
  • Spearhead Verve-authored content development opportunities that will position Verve as a thought leader

REQUIREMENTS:

  • 5+ years’ experience managing marketing strategy in mobile, tech, or digital media; B2B2C experience a plus
  • Degree in marketing or related field. MBA a plus
  • Self-starter who does not require a lot of specific direction
  • Ability to collaborate, think strategically, and develop key messaging/positioning
  • Highly adaptable and flexible cross-functional team player energized by working in a fast-paced, entrepreneurial, often ambiguous environment
  • Strong communication, presentation, development, and delivery skills
  • Exceptional attention to detail and highly organized with the ability to lead and/or manage multiple projects and deadlines
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