Marketing Manager

Elsevier   •  

Cambridge, MA

Less than 5 years

Posted 236 days ago

This job is no longer available.

Ready for an exciting brand marketing challenge?

We have an exciting opportunity for an ambitious and enthusiastic digital marketing professional to join Cell Press as Marketing Manager, located in our new offices in Cambridge, MA.Cell Press, a division of Elsevier, has successfully published premium brand journals in the life sciences for over 40 years, and began expanding with new journal launches in the physical sciences in 2016.

An exciting opportunity exists to join the Cell Press marketing team to help successfully launch and establish a strong brand identity for the latest new journal in the portfolio.  

The Marketing Manager will be responsible for the development of a comprehensive go-to-market plan, incorporating a clear brand strategy, detailed audience segmentation, digital marketing strategy (incl. social media), and comprehensive tactical marketing actions with clear, measurable objectives.

The primary focus is to ensure successful content acquisition, build strong brand identify and awareness within the community, and drive readership and article usage. 

The Marketing Manager is responsible for both internal and external communications, and this position will require collaboration with the editorial team, the Press Office, as well as other marketing colleagues across Cell Press and Elsevier.

 Specific duties include:

  • Develop and implement go-to-market plan and marketing strategy informed by market and business trends to drive content acquisition, build brand identify / awareness, and drive article usage.

  • Drive strong internal communication around all aspects of marketing, be the project lead, and discuss all trends to ensure alignment and buy in from the team on a regular basis.

  • Fully leverage the latest digital technologies, including marketing automation tools, and behavioral marketing techniques.

  • Build, manage, and monitor campaigns targeting researchers with the aim of successfully attracting high impact submissions to the journal.

  • Constantly evaluate campaign and submission trends. Use this data to develop strategies for new approaches to increase submissions and article usage. Develop new methods of promoting content to relevant audiences.

  • Develop a strong brand strategy, with consistent branding and messaging to communicate the journal’s value proposition and unique selling points to diverse audiences.

  • Work with creative brand marketing agency to develop creative messaging which is applied consistently across all channels, and visually dynamic marketing collateral that is consistent with the Cell Press brand.

  • Collaborate with key stakeholders across editorial, marketing, PR, and sales to ensure messaging and campaigns align with overall company strategy and tone of voice. Collaborate with marketing and PR colleagues across all departments to identify cross promotion opportunities.

  • Manage social media presence in conjunction with editorial stakeholders to build brand identify and ensure content is highlighted across the leading platforms incl. Twitter, and Facebook.

  • Respond to inquiries across social media as needed.

  • Compose internal communications about the journal’s development to be disseminated globally across all business units.

  • Create monthly reports about all marketing and PR activities for distribution to all key internal stakeholders.

  • Develop and effectively manage budget

The ideal candidate will possess the following:

  • Excellent communication skills

  • Degree level (BSc/BA) education

  • 3-5 years’ experience in a strategic marketing/brand management/communications position in STM Publishing

  • Broad experience of (digital) marketing tools, including the latest marketing automation technologies (pre. Hubspot or Adobe), including social media.

  • Experience with content marketing across scientific disciplines

  • Experience with media relations

  • Commercial, financial and IT awareness

  • An entrepreneurial attitude

The ideal candidate will possess the following:

  • Excellent communication skills
  • Degree level (BSc/BA) education
  • 3-5 years’ experience in a strategic marketing/brand management/communications position in STM Publishing
  • Broad experience of (digital) marketing tools, including the latest marketing automation technologies (pre. Hubspot or Adobe), including social media.
  • Experience with content marketing across scientific disciplines
  • Experience with media relations
  • Commercial, financial and IT awareness
  • An entrepreneurial attitude 

What we offer

We welcome you to a truly global, dynamic, and challenging environment with great opportunities to develop yourself. Elsevier’s benefits are very competitive and the summary below will give you an idea of the kind of things you can expect when joining Elsevier:

  • Competitive base salary
  • Generous commission and bonus plan based on performance
  • Excellent medical, dental and 401K benefits
  • All expenses and travel fully paid
  • Excellent hands-on training program and a team to support you
  • Numerous online resources to assist with self-development and career progression
  • An ability to work with a world class international organization with opportunities for profession growth

GLO000MG