Marketing Manager

  •  

Elmwood Park, NJ

Industry: Biotech/Pharma

  •  

5 - 7 years

Posted 291 days ago

  by    Benjamin Workman

This job is no longer available.

Position Summary :

GeneDx is looking for a dynamic, proven Marketing Manager to establish the roadmap for clinical marketing programs in our Inherited Cancers business unit. This is a multifaceted role, requiring a combined skill set of scientific understanding and business acumen.

Position Responsibilities :

The Marketing Manager will lead the design, development, and implementation of new clinical marketing campaigns for GeneDx.

Duties may include but are not necessarily limited to the following:

  • Work with Sales and Clinical Team to facilitate physician and patient education through brochures, videos, websites, e-blasts, presentations, speaking programs, etc.
  • Understand the science behind the products and identify future products or line extensions based on this knowledge.
  • Interface with all functional areas including Field Sales, Medical Scientific Liaisons, R&D, Clinical/Reporting, Laboratory, IT, and Regulatory & Quality compliance.
  • Work with clinical team in authoring publications, white papers, and clinical case studies.
  • Writing copy for marketing materials to highlight our product benefits
  • Performing competitive research and benchmarking
  • Acquire, analyze, and act on market research information, including, but not limited to, planning and executing focus group meetings with varying types of current and potential clients.
  • Identify the key thought leaders in the industry and develop a strong working relationship with them, so they become advisors to the company and advocate the company's products.
  • Work with scientific advisory board and use their expertise and resources to grow the business
  • Evaluate, understand, and predict competitors' activities.
  • Researching new technologies and collaborating with our medical team for market entrance
  • Providing medical/technical training and support for our sales force
  • Supervisory responsibility for 1 direct report

Minimum Required Qualifications:

  • BachelorDegree in Genetic Counseling, Marketing, Business, Health Science, Molecular Biology, Biotechnology or related field
  • 5 years related marketing experience in clinical diagnostics, genetics services, and/or product management within the healthcare field (lab, pharma, clinical, etc.)
  • Experience with authoring peer-reviewed literature
  • Availability to travel20% of the time
  • Supervisory experience

Preferred Qualifications

  • Experience in the healthcare field, preferably in genetics.
  • Experience in genetic counseling and/or laboratory services preferred.
  • Proficient in PowerPoint, Word, and Excel
  • Proficient in presenting to clinicians, colleagues, and the lay public
  • Knowledge and insight into the clinical diagnostic market.
  • High energy, enthusiasm, and overall positive attitude.
  • Demonstrated ability to learn complex medical topics quickly.
  • History of success in marketing or sales.
  • Ability to thrive in a fast-paced and changing environment.
  • Ability to collaborate with and motivate teams comprised of R&D, lab, IT, sales, billing, purchasing, etc.
  • Master's Degree

Job Type: Full-time

Requiredexperience:

  • Marketing: 5 years
  • Healthcare Product Management: 5 years
  • Authoring peer-reviewed literature: 2 years

Required education:

  • Bachelor's

Job Location:

  • Elmwood Park, NJ