Marketing Manager

 •  CHS Denver, CO

Less than 5 years experience  •  Healthcare IT

Salary depends on experience
Posted on 12/12/17
Denver, CO
Less than 5 years experience
Healthcare IT
Salary depends on experience
Posted on 12/12/17

The Marketing Manager is responsible for supporting the growth of the employed physician practices in HCA’s Continental Division, including the HealthONE system in Denver. This person will assist in the execution of marketing initiatives from managing the practice’s online profiles and websites to leading community relations activities and traditional marketing tactics as assigned.   DUTIES INCLUDE BUT NOT LIMITED TO:

  1. Assist in the execution of strategic marketing plans for the Continental Division’s employed practices
  2. Support marketing efforts for the Continental Division’s hospitals and PSG practices, on an as needed basis
  3. Monitor online profiles and social media sites on a daily basis, ensure accuracy and identify opportunities for growth and enhancement
  4. Identify opportunities to activate online influencers and work with the team on execution
  5. Develop social media content based on digital strategy and work with the team on posting and monitoring
  6. Track results and provide regular progress reporting to leadership
  7. Keep pace with social marketing trends and tools
  8. Monitor practice websites and lead efforts to update for search engine optimization
  9. Organize and execute video shoots, including coordinating schedules with providers and managers,
    attending video shoots, working with the videographer on editing, overseeing optimization and execution
    of finished product
  10. Assist with creation and execution of traditional marketing activities, including direct mail, print advertising, collateral development and media relations
  11. Involvement in community relations activities, including events and physician seminars
  12. Perform other duties as required.

Qualifications:

  • Bachelor’s degree in journalism, marketing, communications, or equivalent with 3-5 years experience
  • Healthcareexperiencepreferred, but not required
  • Ability to coordinate and prioritize duties for multiple campaigns and clients simultaneously
  • Exceptional communication (both listening and writing) skills 
  • Excellent analytical and critical thinking skills
  • Experience presenting strategies and tactics to a wide variety of audiences
  • Proficient in the social media space, including usage and knowledge of new platforms
  • Candidate should be a regular reader of industry-related sites and blogs   
  • Proficient in Microsoft Office, Adobe programs and Google Analytics.

Job Code: 06464-67704

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