Marketing Manager, Demand Generation at Calero Software in Rochester, NY

Calero-MDSL is looking for an experienced demand generation marketer and people manager to create and execute our team's acquisition and nurture programs. To thrive in this role, you'll need a background in developing content plans and sales plays. We need a self-starter who can drive and execute with minimal direction.

Responsibilities include:

• Refine the vision, approach, and capability for digital marketing in partnership with other business owners
• Develop and maintain an effective digital channel strategy, inclusive of paid earned and owned digital channel marketing
• Lead, plan, and execute social strategy to create a cohesive narrative/approach to telling brand stories
• Manage the relationship with our external lead generation teams in Europe and the US
• Promote and run captivating web seminars, focused on increasing demand in the market
• Ensure timely lead routing and follow up with local teams to track success metrics

Education:

• Bachelors’ degree in Marketing, Business or Communications

Knowledge/Skills/Experience:

• Management experience leading and mentoring a team
• 3-5 years experience in digital marketing with a focus on B2B demand generation
• Strong hands-on experience with marketing automation platforms and CRM systems (preferably HubSpot)
• A deep understanding of effective channels and tactics for different campaign types
• Proven ability to improve acquisition program performance
• Experience with email marketing, lead nurturing, marketing automation, and web analytics
• Deep knowledge around best practices including guidelines for social and paid media, specifically LinkedIn
• Ability to manage multiple priorities in a fast-paced environment; work collaboratively with cross-functional teams; ensure high quality deliverables
• Excellent communication and writing skills
• Excellent strategic thinking and creative problem-solving and (attention to detail)
• Strong analytical and quantitative skills – analyze data, translate it into actionable changes
• Strong decision-making background in ambiguous environments with a bias for action
• Proven ability to manage and develop both physical event and online digital marketing programs

This role will manage a small team of direct reports. This role will work closely with the Director of Marketing and other members of the Marketing and Sales teams.