Marketing Manager

Danaher   •  

Buffalo Grove, IL

5 - 7 years

Posted 237 days ago

This job is no longer available.

Job ID: SHA000625

About Us

Leica Biosystems is a global leader in workflow solutions and automation. As the only company to own the workflow from biopsy to diagnosis, we are uniquely positioned to break down the barriers between each of these steps.  Our mission of “Advancing Cancer Diagnostics, Improving Lives” is at the heart of our corporate culture. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. The company is represented in over 100 countries. It has manufacturing facilities in 9 countries, sales and service organizations in 19 countries, and an international network of dealers. The company is headquartered in Nussloch, Germany. Visit LeicaBiosystems.com  for more information.

Description

Position Summary 
The Core Histology Marketing Manager will be responsible for owning and managing the commercial marketing plan for Leica’s Histology Consumables and Microtomy Instrumentation portfolio to deliver incremental growth in the Americas (U.S., Canada, LATAM) market. He/she will be held responsible for developing and executing the go-to-market strategy of products within the Histology Consumables and Microtomy portfolio as well as any new products set to launch.
Major Responsibilities
Marketing Plan and Campaign Development

  • Develop marketing plans, value proposition and positioning by market segment
  • Develop marketingcampaigns, tools, and programs aimed principally at Laboratory Managers and technologist (and secondarily to the Pathologist) to drive demand and increase market share
  • Increase consumables attachment rate via targeted solution selling strategy development (instruments + consumables)
  • Lead Voice of Customer activities to capture product reception and validate new marketing opportunities as well as track market share
  • Define content strategy and develop content aligned with the target persona(s) to drive brand preference
  • Work withdigitalmarketing for campaign execution through appropriate digitalchannels
  • Work withdigitalmarketing to identify and position products to be sold through an Ecommerce channel; create Ecommerce growth goals and reporting;
  • Lead clinical marketing initiatives (e.g. – symposia, clinical studies, testimonials) aimed to increase awareness and brand of the LBS Core Histology portfolio


Portfolio Management

  • Maintain regional product responsibility over the LBS Core Histology Consumables and Microtomy portfolio in working with the global business unit product management team 
  • Drive demand creation activities including customer segmentation, product pricing, competitive benchmarking and sales argumentation


Business Development & Strategy

  • Own the go-to-market strategy plan for Histology Consumables and Microtomy Instrumentation in close collaboration with the global business units (BU) 
  • Develop pricing strategies designed to achieve margin and revenue targets for new and existing products
  • Conduct, execute on business strategy activities to include total available market, market share, segmentation, competitive analysis and product positioning 
  • Collaborate with the BU on product road-mapping, new product development, and product management activities


Personal Trait Profile

  • Clear thinking: the individual will have the ability to prioritize based on marketing impact to the business growth;
  • Collaborative: this role requires agility to work with the Business Units product management and instrumentation teams, global marketing and digital;
  • Understands Commoditized business and how to differentiate by creating value or positioning a solution… going beyond the commoditize product;
  • Understands Ecommerce strategies and drive in close collaboration with digitalmarketing;
  • Has the urgency to translate marketing initiatives into actions and has the ability to review analytics with the aim at improving results;
  • Influences sales and creates followership based on superior marketing skills and expertise in driving growth. 



Qualifications

Required Education, Experience, Skills

Education

  • BS in Science, MBA preferred 

 

Experience/Skills

  • Minimum four years of experience in commercial marketing, product management, or consulting 
  • Experience in the tissue diagnostics industry, specifically with Anatomical Pathology, Oncology
  • Demonstrated experience in data-driven marketing and analytics
  • Experienceworking with clinical labs and hospitals 
  • Experience in partnering with KOLs, Scientific Advisory Boards
  • Expertise in presenting to executive-level stakeholders
  • Demonstration of project, team leadership 
  • Experience in business strategy –market & customer segmentation; competitive product benchmarking, financial analysis (ROI, pricing, scenario analysis) 

 

Desired Education, Experience, Skills

Education

  • MBA desired, BA in business, marketing or similar field