Marketing Manager - Content at Alfa Laval Corporate AB in Raleigh, NC

Does a broken content experience bother you?

Are you customer obsessed and content ardent with the super ability to frame opportunities, research solutions and want to be a part of an organization driving digital transformation? Are you familiar with managing content pages and supporting automation systems across sales, marketing and content management? And, if you’re passionate and curious about energy efficiency and environmental protection, then you could be at the forefront of writing and building the narrative for companies to find and learn about our solutions that impact the world.

Alfa Laval is looking for a passionate content architect to drive a holistic view and approach in developing an omnichannel content strategy – online and offline -- that creates a curated and connected customer experience. You will be responsible for content research and performing industry analysis while creating governance across different formats. Focuses on supporting inbound marketing and using a data driven mindset to evaluate the value each piece of content adds to the overall business. Ensures a consistent adherence to our brand guidelines and platform. You will also be responsible for providing guidance, review, edit and/or write customer-facing materials to ensure consistent brand voice and the highest quality materials. Additionally, you will

determine which platforms and formats prospects, customers and other stakeholders absorb information according to data and personas.

Desired Experience, Education and Skills

• Bachelor’s degree required, Communications or English preferred
• 3-5 years experience in digital writing/content development, B2B preferred
• An understanding and perspective on the digital media landscape, key trends and challenges
• Experience organizing content programming
• Adept at value based writing
• Strong collaboration capabilities
• Strong project management skills
• Outstanding writing and proofreading skills