Marketing Manager

Confidential Company  •  Columbia, MD

5 - 7 years experience  • 

Salary depends on experience
Posted on 03/21/18
Confidential Company
Columbia, MD
5 - 7 years experience
Salary depends on experience
Posted on 03/21/18

Overview


The Marketing Manager works closely with the Director of Marketing to define and implement marketing programs and strategy to generate demand, generate highly-qualified leads and build awareness and brand differentiation. Activities include planning and managing lead generation campaigns, driving collaboration w/national partners, planning and managing co-marketing strategies with national partners, driving development of marketing collateral & templates for field use, etc.

 

  • Drive qualified traffic to all communities and achieve outlined traffic goals by community based on annual sales plan. Meet/exceed planned traffic from budget estimation
  • Analyze market data to create and execute a targeted direct marketing strategy that drives qualified traffic while maintaining the brand integrity of Beazer Homes
  • Develop and provide visibility into advertising and promotionsbudget by providing data-driven investment strategies on most effective and efficient advertising and promotional tactics. Manage the budget per division revenue while aligning with quarterly marketing plans
  • Develop and execute strategic quarterly marketing plans by community based on budget; divisional sales, starts, and closings goals; and the needs of the community’s unique prospects. Evaluate and measure success frequently and adjust plan and budget as needed
  • Employ provided data/analysis tools to define targeting parameters and core messages for each community. Create and reevaluate Community Analysis Summary on a quarterly basis
  • Execute and provide content excellence on all messaging.  Interface with New Home Information Manager on lead responses, beazer.com, and social media and with Sales Management on division offers
  • Responsible and accountable for managing brand compliance within the division for Beazer Homes. Brand Stewardship through oversight to all forward-facing communication.

Primary Duties & Responsibilities

  • Define Buyer Profile & Targeting Focus for each Community
  • Create & Execute Direct Marketing Activity based on Buyer Profile Targets
  • Enforce & Oversee Adherence to Brand Standards
  • Serve as Corporate Liaison to the Division Team
  • Oversee & Direct Spend in Marketing, Advertising & Promotional Codes
  • Lead Regular and Dedicated Divisional Marketing Meetings

Education & Experience

  • 4 year college degree in marketing or equivalent business acumen
  • Minimum of 4 years experience in direct marketing preferably in the home building industry

Skills & Abilities

  • Requires excellent written and verbal communication skills to both internal and external audiences.

Technical Knowledge & Experience

  • Suite of Microsoft Office software including Word, Excel and Powerpoint

 

Physical Requirements

  • Ability to attend community events.
  • Potential need to set up tables, chairs and stands for events.

 

2018-1831

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