Marketing Manager

Beazer Homes USA   •  

Columbia, MD

5 - 7 years

Posted 272 days ago

This job is no longer available.


The Marketing Manager works closely with the Director of Marketing to define and implement marketing programs and strategy to generate demand, generate highly-qualified leads and build awareness and brand differentiation. Activities include planning and managing lead generation campaigns, driving collaboration w/national partners, planning and managing co-marketing strategies with national partners, driving development of marketing collateral & templates for field use, etc.


  • Drive qualified traffic to all communities and achieve outlined traffic goals by community based on annual sales plan. Meet/exceed planned traffic from budget estimation
  • Analyze market data to create and execute a targeted direct marketing strategy that drives qualified traffic while maintaining the brand integrity of Beazer Homes
  • Develop and provide visibility into advertising and promotionsbudget by providing data-driven investment strategies on most effective and efficient advertising and promotional tactics. Manage the budget per division revenue while aligning with quarterly marketing plans
  • Develop and execute strategic quarterly marketing plans by community based on budget; divisional sales, starts, and closings goals; and the needs of the community’s unique prospects. Evaluate and measure success frequently and adjust plan and budget as needed
  • Employ provided data/analysis tools to define targeting parameters and core messages for each community. Create and reevaluate Community Analysis Summary on a quarterly basis
  • Execute and provide content excellence on all messaging.  Interface with New Home Information Manager on lead responses,, and social media and with Sales Management on division offers
  • Responsible and accountable for managing brand compliance within the division for Beazer Homes. Brand Stewardship through oversight to all forward-facing communication.

Primary Duties & Responsibilities

  • Define Buyer Profile & Targeting Focus for each Community
  • Create & Execute Direct Marketing Activity based on Buyer Profile Targets
  • Enforce & Oversee Adherence to Brand Standards
  • Serve as Corporate Liaison to the Division Team
  • Oversee & Direct Spend in Marketing, Advertising & Promotional Codes
  • Lead Regular and Dedicated Divisional Marketing Meetings

Education & Experience

  • 4 year college degree in marketing or equivalent business acumen
  • Minimum of 4 years experience in direct marketing preferably in the home building industry

Skills & Abilities

  • Requires excellent written and verbal communication skills to both internal and external audiences.

Technical Knowledge & Experience

  • Suite of Microsoft Office software including Word, Excel and Powerpoint


Physical Requirements

  • Ability to attend community events.
  • Potential need to set up tables, chairs and stands for events.