Marketing Manager

Citrin   •  

Melville, NY

Industry: Accounting, Finance & Insurance


Less than 5 years

Posted 87 days ago

This job is no longer available.

Citrin Cooperman is seeking a Metro NY Marketing Manager for our New York City and Long Island offices. We are a growing nationally recognized full-service accounting, tax, and consulting firm. We are ranked the 22nd largest accounting firm in the US with over 900 partners and staff and 11 offices.

The Metro NY Marketing Manager is responsible for the development Metro NY marketing plans and initiatives with a special focus on Long Island. This role will work with the NY Metro Marketing Director and team to integrate Long Island marketing with NYC, as well as the integration of some industry focused marketing. Other responsibilities and support functions as needed.

Key responsibilities include:

  • Can drive marketing with a minimum level of supervision to support strategic plans of the firm and Metro NY geography
  • Takes an active leadership role in scheduling / attending Long Island and other Metro NY marketing meetings, working with Metro NY marketing team and office leaders to develop marketing plans, and executing on marketing items that arise within these meetings
  • Facilitate the development of a robust client / prospect / referral list for marketing campaigns
  • Build target list for marketing initiatives
  • Develop and execute a referral marketing program on Long Island
  • Creates and oversees e-mail marketing campaigns, complete with list development and tracking components
  • Independently creates and manages all elements of conferences and events including venue selection, theme creation, vendor relationships, collateral production, invitations, promotional items, and press coverage, if warranted
  • Works with partners to offer guidance on how to best fashion winning proposals and writes proposals
  • Sets up tracking programs for various initiatives and reports on progress of each
  • Establishes and manages relationships with appropriate geographic, industry, and trade organizations, vendors, etc.

Experience necessary:

  • Experience building various types of marketing campaigns to raise brand awareness and drive lead generation
  • Comprehensive understanding of the Long Island and overall Metro NY marketplace and various industry and local community organizations
  • Versed in how to create benefit-oriented collateral with strong call to action that yields results
  • Requires proficiency in MS Office applications
  • Requires a bachelor's degree (Marketing or Business major a plus)
  • Prior marketing experience with accounting or other professional services firms preferred
  • 4-6 years of work experience in marketing at minimum
  • Position will be split between NYC and Melville
  • Position is full time

Requisition ID : 1182