Marketing Manager

Beazer Homes USA   •  

Chantilly, VA

Less than 5 years

Posted 242 days ago

This job is no longer available.




The Marketing Manager works closely with the Director of Marketing to define and implement marketing programs and strategy to generate demand, generate highly-qualified leads and build awareness and brand differentiation. Activities include planning and managing lead generation campaigns, driving collaboration w/national partners, planning and managing co-marketing strategies with national partners, driving development of marketing collateral & templates for field use, etc.

Primary Duties & Responsibilities


• Assists Director of Marketing with developing integrated marketing plans & strategies.
• Owns the execution and budget for all identified (integrated) marketing plans and initiatives. This could include, but is not limited to:

o Assistance with development of multi-channel initiatives.

o Collaborating with marketing functional leads—Advertising, Web, Social, etc.-- to identify strategies based on objectives and to ensure integrated program execution and consistent messaging.
o Presenting cohesive insight-driven integrated marketing ideas to key stakeholders.
o Leading creative process from inception to execution.
o Working with multiple cross-functional teams and agencies.
o Managing and reconciling marketing project budgets.
o Delivering final program recaps to include results and lessons learned; evaluating marketing programs against quantitative and qualitative objectives to ensure continuous improvement.

• Develops and manages co-marketing plans with National partners and performs project management duties for any related initiative/project including:
o Program tracking.
o Timeline development/ management and project execution including budget management.
o Vetting and maintaining relationships with outside vendors for appropriate program execution.
o Oversight of contract/ agreement(s) and managing legal approvals.

• Develops and implements seasonal promotions as needed.
• Other related duties as assigned.

Education & Experience

• Bachelor’s degreerequired; preferably Business Administration, Communications or Marketing degree.
• 3-5 years experience in strategic marketing, marketing communications or product marketing.


Skills & Abilities


Technical Knowledge & Experience

  • Advanced MS Excel skills

Physical Requirements

  • Typical office environment.