Marketing Manager, Channel Marketing at Kantar Retail in Charlotte, NC

Job Description:

At Dimensional, we’re focused on changing the way people think and feel about investing. Our goal is to stay on the leading edge of research and implementation while also providing an extraordinary client experience. As the firm’s growth accelerates around the world, a strategic marketing program that supports the business while maintaining Dimensional’s values is critical to our continued success.

The Marketing Manager will be responsible for designing, developing, and executing a dynamic global marketing strategy and program that enables our sales teams to connect meaningfully and successfully with to connect meaningfully and successfully with financial advisors, broker dealers, wirehouse firms and other financial institutions.

Responsibilities:

• Own the development and implementation of channel-specific marketing plans for multiple sales channels within the Global Client Group
• Spearhead campaign concepts, key deliverables, promotion plan, and analytics we want to track
• Lead internal and external promotion of sales and marketing initiatives
• Serve as a dedicated consultant and resource for the channel leadership teams, and be a point of contact for ad-hoc requests arising from sales channels
• Keep an eye out for creative opportunities across channel initiatives
• Work with integrated marketing team on execution
• Identify new and emerging marketing tools, services, and software to innovate and further the sales and marketing strategy
• Stay abreast of financial industry developments and marketplace opportunities/challenges to inform strategy and contribute to benchmarking
• Measure and continually seek to enhance the effectiveness of our sales and marketing strategy

Qualifications:

• 10+ years of marketing experience in the financial services industry, working with senior executives in a global business environment
• Past experience with an asset management firm, broker dealer, large RIA, REIT or annuity company
• Excellent written and verbal communication skills
• Outstanding organizational and interpersonal skills, including the ability to quickly build trust and influence, and to collaborate effectively with and across teams to achieve the best results
• Adept at juggling numerous projects and managing multiple stakeholders while meeting deadlines and maintaining attention to detail
• Proactive with proven track record of implementing multichannel marketing strategies
• Ability to analyze metrics and present information in a meaningful way
• A Bachelor’s Degree in Communications, Marketing, Journalism or related field
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