Marketing Manager, Brand

Crate & Barrel   •  

Northbrook, IL

Industry: Retail & Consumer Goods


5 - 7 years

Posted 169 days ago

This job is no longer available.

With over 130 store and warehouse locations and more than 7,500 associates across the U.S. and Canada, Crate and Barrel is a dynamic and growing multi-channel furniture and housewares retailer. So we can continue to help others love how they live in moments that matter, the iconic brand is looking for a driven and passionate professional to raise the bar and join our Marketing department as a Marketing Manager, Brand, located in our Northbrook, IL corporate office.  

  • Lead seasonal marketing planning and execution in one or more of our primary businesses.
  • Serve as a Brand Manager for Crate and Barrel seasonal planning across the organization.
  • Oversee and manage marketing budget to drive the Crate and Barrel business and track progress against those plans.
  • Develop customer lifecycle marketing strategies across all channels.
  • Lead the development of sound strategic communication plans based on clear understandings of the objectives.
  • Lead cross functional teams across Marketing, Creative and Ecommerce to ensure our brand message is being communicated clearly and effectively across all channels to our consumers.
  • Lead content briefings including developing the brief, inspiring great work and keeping the team on time and on budget. Oversee creative development of all marketing materials to support relevant marketing.
  • Lead cross-functional partners (media community, creative agency, PR, social media, event, ecommerce, email, direct mail, stores) to execute against key initiatives that support marketing objectives.
  • Analyze data, both internal and external, to determine areas of improvement in order to grow market share.
  • Research competitive programs and marketing initiatives.
  • Partner with media team on strategic direction for media plans supporting all locations and e-Commerce, and partner with media planning team to buy and negotiate media.
  • Partner with ecommerce team to create online customer experiences that provide the best branded shopping experience.
  • Partner with merchants to ensure product assortment serves needs of our customer, and to identify opportunities to promote specific product for our various segments.
  • Assist with development of reporting for store management.
  • Understand customer needs and trends for Crate and Barrel segments in order to develop long-term customer relationships.

Required Skills

  • Bachelor’s degree or relevant work experiencerequired
  • 5-10 years previous marketing and/or retailexperience
  • Experience in broad base of marketing vehicles such as email, direct mail, media, PR, online, social media and events
  • Proven ability to build an effective, cohesive marketing campaign
  • Strong project management skills
  • Solid analytical background
  • Effective negotiation skills
  • Innovate new methods to attract customers to the brand including emerging technology, non-traditional media strategies, and new techniques
  • Demonstrate strong command of media and broader advertising research resources, capabilities and limitations
  • Understand customer needs and trends for customer segments in order to develop long-term customer relationships
  • Excellent reading, written and verbal language skills (English)