Marketing Manager, Associate at Apollo Management in New York, NY

Position Overview

The marketing campaign manager will create and deploy multi-channel marketing campaigns for the company’s variety of products and services internally and externally. Campaigns will reflect go-to-market strategies for new investor acquisition and lead generation, brand development and employee engagement.

Primary Responsibilities

• Actively maintain campaign calendar and ensure stakeholders are informed and considered including but not limited to product management, sales channels, public relations, investor relations, operations, and finance

• Develop and implement multichannel marketing plans in concert with divisional and corporate partners

• Collaborate with external agencies, freelancers, and marketing services vendors to develop marketing materials for all channel applications

• Manage budgeting and forecasting development process, vendor negotiation, and ongoing monthly budget oversight

• Evaluate marketing programs and campaigns across multiple criteria including relevant response rates, RoI analysis, qualitative key learnings, and overall results

• Collaborate with other marketing managers to drive market research needed to assist in strategic planning, goal setting and results tracking

• Serve as liaison to marketing teams to ensure each group is properly aligned to deliver marketing programs consistent with marketing objectives, desired marketing mix and segmentation and targeting

• Maintain brand standards and oversee creative approvals for all marketing materials

• Lead, develop, and motivate staff

Qualifications & Experience

• Bachelor’s degree in marketing, communications or business administration.

• 3- 5 years of product / brand marketing experience

• Experience with multichannel marketing

• Campaign experience

• Highly creative and adroit at balancing both traditional marketing tactics alongside of emerging new media tactics

• Demonstrable success in strategic marketing disciplines

• Ability to handle a wide variety of projects simultaneously and react flexibly to changes that may occur

• A bias towards a collaborative work culture with strong interpersonal skills and comfort in a team setting

• Highly accountable for commitments; results-oriented

• Strong written and verbal communication skills