Marketing Manager, ART

Fujifilm Manufacturing USA, Inc   •  

Santa Ana, CA

Industry: Manufacturing

  •  

5 - 7 years

Posted 34 days ago

Overview

Irvine Scientific, a member of Fujifilm Holdings Corporation, is a worldwide leader in theinnovation and manufacture of cell culture media, reagents, and medical devices for researchers and clinicians. The company provides unrivaled service and quality to scientists working in cell therapy and regenerative medicine, assisted reproductive technology and cytogenetics, and industrial cell culture for the large-scale production of biotherapeutics and vaccines. Irvine Scientific adheres to both ISO and FDA regulations and operates dual cGMP manufacturing facilities in California, USA, and Tokyo, Japan. The company's consultative philosophy combined with expertise in cell culture and compliance provides customers with unique capabilities and support. For over 45 years, Irvine Scientific has remained uniquely flexible and focused on media while becoming a strategic global leader in media products and services.

We are hiring for a Marketing Manager, Assisted Reproductive Technololgy (ART). In this role, you will plan, develop, organize and implement global marketing strategies, brand campaigns, initiatives, and tactical programs to achieve sales targets and optimize Irvine Scientific's business opportunities with ART Media globally. The Marketing Manager is responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers. To do so, this professional will continuously monitor marketing trends and keep a close eye on competitive products in the marketplace. You will also develop global strategies and tactics for dealing with the opportunities and threats in the assigned primary markets to ensure increased market share for all ART products. You will also serve as theinternal expert for the ART Media product lines and provide strategic guidance and direction for the positioning of Irvine Scientific's products. The Marketing Manager, ART will identify, evaluate, justify and recommend the development of products to improve ART Media product line business opportunities in the market.

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External US

Responsibilities:

  • Develop and implement long-range and short-range marketing plans utilizing a matrix approach for regional implementation
  • Responsible for maintenance and growth of gross profit for the ART Media product lines
  • Lead Product Managers to achieve revenue targets by product group, measuring account conversions
  • Monitor key performance indicators for marketing programs and report the metrics, along with recommendations on new promotions, to the management team on a monthly basis
  • Recommend product / project modifications or improvements based on market research, sales personnel input, market/customer feedback, process improvement and cost [COGS] improvement
  • Recommend and justify new products, including market surveys, sales forecasting and field test evaluations to support business proposals
  • Interface with consultants on new products as appropriate
  • Develop new creative marketing programs, strategies and tactics to ensure that all sales channels are maximizing opportunities to position ART Media product lines to achieve business objectives
  • Provide management and strategy support on all content development; copywriting, social, marketing and marketing communications efforts to support ART
  • Maintain regular communication and contact with field sales personnel, professional organizations and customers to keep abreast of marketing trends and evaluate effectiveness of marketing business activities
  • Facilitate the day to day management of ART Media business initiatives in theappropriate markets
  • Maintain a current and complete understanding of the assigned markets and assess trends/dynamics of the segments to proactively position Irvine Scientific
  • Gather competitive information and evaluate the potential on Irvine Scientific's products
  • Ensure that market plans are understood by the sales force and distributors, resulting in successful implementation of programs

Experience/ Education:

  • BA/BS degree in Biology, Chemistry or Marketing
  • MBA preferred
  • MUST HAVE 5 + years of experience in the Assisted Reproductive Technology field
  • 6+ years of experience with technical background and/or sales experience appropriate tothe specific needs of the product line
  • Supervisory experience
  • Product Development experience or equivalent
  • Product Management experience

Irvine Scientific is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by applicable federal, state, or local law.

To all agencies: Please, no phone calls or emails to any employee of FUJIFILM about this requisition. All resumes submitted by search firms/employment agencies to any employee atFUJIFILM via-email, the internet or in any form and/or method will be deemed the sole property of FUJIFILM, unless such search firms/employment agencies were engaged by FUJIFILM for this requisition and a valid agreement with FUJIFILM is in place. In the event a candidate who was submitted outside of the FUJIFILM agency engagement process is hired, no fee or payment ofany kind will be paid.