Marketing Manager Account Management

Pearson   •  

Orlando, FL

Industry: Education

  •  

Less than 5 years

Posted 39 days ago

Summary

The Marketing Communications Specialist is responsible for providing world-class marketing services for prospective and existing Academic Partners. The MCS may develop or work with various internal/external teams to identify, manage, and deliver services such as: the design and deployment of partner opportunities, account management, marketing strategy, messaging, creative, project and identity management. The MCS utilizes their strong marketing and communications skills & services to optimize partner relationships to exceed results. The MCS may be allocated to focus on a particular component of the marketing life cycle and or service.Recognizes when a decision is needed for problem solving, analyzes the situation and makes independent recommendations and decisions.

General Responsibilities

  • Provides World Class Marketing Client Service Management by creating synergies with internal teams and Academic Partners which empowers the business to exceed objectives.

  • Works on the planning, implementation, development and or servicing of new marketing ideas for Academic Partners & internal teams.

  • Supports communications projects for various components of the marketing life cycle or services.

  • Participates in the development, execution and/or servicing of marketing objectives.

  • Prepares & presents materials/findings both internally and externally for the marketing communications area he or she supports.

  • Provides Academic Partner insights and strategies which help enable internal & external teams deliver results that exceed objectives.

  • Creates buy­ in from multiple constituents in a collaborative cross-­functional environment.

Qualifications

General Qualifications

  • 4-yeardegree from an accredited institution in Marketing, Business Administration or related field, OR appropriate combination of education and significant experience

  • Minimum 3 years’ experience in Marketing Account Management or Services

  • Experience analyzing and developing marketing content, communications and visual strategies that support the brand

  • Experience working within and maintaining client identity standards across channels

  • Experience proofing marketing pieces including: letters, creative briefs, brochures, banners, magazine ads, outbound e-mails, etc.

  • Coordinating the development & deployment of marketing collateral

  • Experience working with and supporting internal/external marketing services ranging from; digital media, consumer insights, messaging, creative, account management, analytics, and identify management.

  • Experience with collecting, reviewing, and reporting on marketing kpi’s and media campaigns.

  • Up to 25% travel may be required

    Req ID: 1816727