Marketing Leader, IBM Cloud
Are you ready to lead a team of brilliant marketers? The IBM Cloud marketing team offers a fast paced environment in a high growth area within IBM. The ideal candidate will be ready to lead from the front, is a change leader who refuses to accept the status quo, and has a history of taking along their team on an unscripted journey. You will lead a team of marketers from different functional areas: product marketing, content marketing and demand gen. Leading this team to build campaigns targeting the right audience with the right message that build marketing pipeline should come natural to you.
You should have an innate knowledge of the challenges faced by software development teams. If you marketed to developers or were a software developer/product manager in the past, even better! You will work closely with product management and sales. You should be able to demonstrate progressive leadership in your career with increasing responsibilities.
This position is based in Austin, TX (remote is not an option).
Specific responsibilities include:
Build marketing plan and GTM strategy for your assigned business area
Deliver marketing KPIs - pipeline, user engagement etc
Set goals and coach/guide team members from different marketing disciplines on an ongoing basis
Develop deep understanding of the competitive landscape
Develop & optimize messaging and campaigns on an ongoing basis
Become an SME in your business