New York, NY
Industry: Hospitality & Recreation•
5 - 7 years
Posted 61 days ago
The NBA is seeking a Marketing Insights Analyst to join the Latin America Marketing team. This role calls for someone who is passionate about identifying consumer/fan needs and behaviors. This role will plan, execute and conduct a wide variety of qualitative and quantitative studies that provide actionable insights to inform commercial decisions. You will work across the company, including members of the Global Partnerships, Global Media Distribution and Retail/Licensing functions, and will use a broad range of research techniques (e.g. surveys, focus groups, etc.) to gain insights that will help ensure we are creating compelling experiences for NBA fans/consumers.
Lead agency management in LATAM, liaising with social media, creative, PR and other agencies as appropriate Examine media market conditions to determine the best sales strategy and core fan monetization Analyze data on consumer and competitors Assist and coordinate the NBA's Fan Engagement program and data collecting in the region Support NBA Marketing Partners marketing campaign and social media activation across LATAM Develop effective cross-channel social media optimization and monetization strategies Assess what fans/consumers want of the NBA in the market (Mexico, Brazil, and Argentina) Execute and monitor marketing plans providing direction and advice to reach target audience Coordinate and analyze research in LATAM to provide reports and strategy based on key findings Perform competitive analysis to identify growing opportunities in the territory Monitor NBA's digital Landscape in LATAM and provide reports and growth strategies based on findings Prepare briefs and commissioning research Produce detailed reports and present results Manage, track and provide social media and digital metrics
Bachelor's degree in Marketing, Sport Marketing, Digital Marketing, Advertising, Economics
REQ ID: 769