The Marketing Events Manager is responsible for the development and execution of a global events plan that leverages tradeshows, scientific meetings, conferences, and special events to create market awareness and generate demand. This position works closely with Marketing, Business Development, Sales, Scientific Staff, Investor Relations, Customers, and Consultants. This is both a strategic and tactical position located in our Gaithersburg, MD office. 30% - 40% travel required.
Manages the tradeshows, conferences, and events marketing and sales strategy by driving brand promotion, market and corporate messaging, and scientific relevance within MaxCyte’s core industry sectors.
Manages tradeshows, conferences, events, symposia, customer receptions and select internal meetings, including: leading pre-event planning meetings, providing event support, preparing communications, coordinating conference logistics, lining up speakers, and conducting post meeting assessment activities.
Manages and executes tradeshow promotional plans intended to maximize company exposure and achieving goals for qualified potential customer leads and other success metrics for an event.
Oversee the development of content for speaker presentations and posters at events. Set and manage project timelines.
Creates advertisements, campaigns, social media posts, lead-generation strategies, event plans, and booth materials.
Gathers information and negotiates contracts with vendors.
Manages budget and expenses associated with tradeshows and events.
: BS/BA in a scientific or marketing discipline, or related area with 3-5 years of experience coordinating convention/tradeshow planning activities or equivalent. Tradeshow experience in the life sciences or medical device industries is strongly preferred.
Experience with event coordination, lead generation, and marketing communications focused on customer outreach.
Strong communication skills (writing, verbal, presentation, and interpersonal). Capacity to work effectively cross-functionally and to influence people without direct authority. Able to identify and present opportunities for process improvement Proactive and takes ownership for producing positive results Must be organized and detail oriented, work well under pressure, and possess strong project management skills to keep multiple projects on schedule and budget. Proficient in MS Office (Word, Excel, PowerPoint), CRM such as Salesforce.com, and project management software Ability to build and maintain internal and external relationships both in person and via virtual, phone and email
Conducts post-meeting analysis of success metrics and makes recommendations to improve tradeshow/event performance and determine scope of future participation.
Complies with all applicable policies regarding health, safety, and environmental policies.
Valid through: 12/8/2021
$200K — $250K *
7 days ago
$250K — $250K+*
7 days ago