Marketing Director

Confidential Company  •  San Francisco, CA

5 - 7 years experience  •  Software

$110K - $130K ($110K - $130K base + Bonus, Yes)
Posted on 07/26/17 by Neil Arden
Confidential Company
San Francisco, CA
5 - 7 years experience
$110K - $130K
($110K - $130K base + Bonus, Yes)
Posted on 07/26/17 Neil Arden

If you live and breathe digital marketing, we want to talk to you. We are looking for a Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.


  • Plan and execute all web, SEO/SEM, marketingdatabase, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Drive new B2B leads through development and execution of consistent, measurable lead generation programs using digital marketing strategies.
  • Lead key lead nurturing (marketing automation) acquisition campaigns that will help meet yearly sales objectives for new business.
  • Design key segmentation strategies to target leads with corresponding offers that leverage go-to-market programs.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customerexperience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


  • 5-7years of experience in B2B and B2C Consumer lead nurturing, demand generation, digital marketing, and campaign management
  • BS/MS degree in marketing or a related field
  • In-depth experience designing cutting-edge lead nurturing campaigns, using market-leading marketing automation software (e.g., Marketo, Eloqua)
  • Demonstrated online marketingexperience with running the execution of emailmarketing, content marketing, digital marketing, lead nurturing, and social media campaigns that deliver quality leads to sales.
  • A track record of delivering a consistent, sustained qualified lead flow to sales.

  • Proven working experience in digital marketing
  • Hands-on, get-it-done skills to both plan and execute digital marketing assets and lead gen programs. Must be comfortable rolling up sleeves to get the work done.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Up-to-date with the latest trends and best practices in online marketing and measurement
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