Marketing Director

PolyOne   •  

Pineville, NC

11 - 15 years

Posted 242 days ago

This job is no longer available.


  • Manage the product management, business development, marcom, and strategic marketing functions of the business
  • Collaborate and coordinate with all corporate support functions that directly aid in the execution of the MARKETING scope (e.g. corporate marketing, corporate sourcing, corporate EH&S, etc)


  • Direct or oversee market research and analyses to track future marketplace trends, customer needs, competitor data, and product performance.
  • Understand key market trends and drive growth in targeted segments of the industry as well as Business Unit selected target niche applications.  Coordinate and attend various trade/organization functions to develop business contacts and gather market information.


  • Drive and lead the development of the strategic plan for the organization
  • Develop business forecasts for management and measure results against the forecasts


  • Establish and implement the industry overall marketing goals.
  • Monitor results and formulate short and long-term marketing strategies
  • Develop, review and coordinate product promotion, technical presentations, and advertising through marketing staff and Marketing Communications.
  • Provide direction on how and where to position our products and services based on market opportunities and positioning versus competitor strengths and weaknesses


  • Oversee innovation and the POL process from idea generation through market analysis and sales/marketing plans to launch.
  • Direct or oversee the development and introduction of new products with sales, research, manufacturing, and distribution.
  • Engage with customers and the business by leveraging key tools such as situational analysis, sales & marketing plans, EVE tools, marcom resources, and effective product launch programs.  
  • Supervise or monitor the development of new product pricing, technical literature, advertising campaigns, definitions, specification, and performance standards.
  • Ensure a consistent pricing process and execution that delivers profitable growth achieving gross margin targets.
  • Monitor and maintain a well-positioned and effective product portfolio to address needs of the market.  Tailor the portfolio to meet the performance and compliance needs of specific targeted markets.


  • Support sales with SFDC target alignment
  • Support sales with data and trend analysis that can used to drive business reviews with distributors


  • Select, train, develop, and motivate an effective supporting staff. Collaborate with Corporate Marketing team.
  • Drive and support safety initiatives in the business and the industry
  • Other duties assigned as necessary *LI-CB1

Education and Experience

  • 10+ years relevant global experiencerequired, including sales/commercial roles
  • BS Marketing, Business Administration or applicable technical degree (science, engineering)
  • MBA and technical experience strongly preferred
  • Printing industry (digital and analog) experience a plus

Additional Qualifications

  • Successful track record of effective goal setting to achieve strategic business objectives through focused motivational leadership.
  • Ability to mobilize internally and externally to set and achieve business goals; able to articulate and drive required change and translate into actionable objectives for the extended marketing network.
  • Marketing excellence: demonstrated depth and breadth across the entire marketing discipline; able to develop broad strategies and drive operational details.
  • Excellent oral and written communication skills
  • Excellent presentation, research and project coordination skills.
  • Ability to apply complex analytical and critical thinking skills.
  • Self-motivated with the ability to multi-task.
  • May supervise a small team of direct reports and have global interactions.
  • Is a global thought leader with the ability to influence across functional units
  • Leads the function effectively and operates independent of supervision and direction. 
  • Effectively coaches matrix personnel in other disciplines and business units to achieve results.
  • Demonstrated ability to influence effectively at the peer level as well as the next level in the organization, globally including the VP/GM level.
  • Proficiency with Microsoft Office applications including PowerPoint, Excel, and Access.