Marketing Director - Nutritious Snacks

Abbott   •  

Columbus, OH

Industry: Biotech/Pharma

  •  

5 - 7 years

Posted 270 days ago

This job is no longer available.

At Abbott, we're committed to helping people live their best possible life through the power of health. For more than125years, we've brought new products andtechnologies to the world -- in nutrition, diagnostics,medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than150 countries we serve.

     

JOB DESCRIPTION:

We are currently looking for a Marketing Director for our Nutritious Snacks business, based in downtown Columbus, OH.

Position Summary

The Director of Marketing is responsible for setting the Division strategic direction and tactical implementation of activities that will lead to a customer-centric and goal achievement culture. This includes development of marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value. This person is the focal point for the Division with regard to product and market knowledge, planning/execution, and achievement of business objectives. The Director of Marketing is responsible for the product from identification of customer and market needs/wants, to concept and product development, product launch, through and including product discontinuation. The Director of Marketing is responsible for assisting in the following activities for their product(s): o Recognition of new products to be developed to meet new market demands, or the creation of new markets. Provides leadership for product/concept justification during funding cycle, and provides similar leadership to product development team. o Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets. o Support the commercial organizations in achieving Plan/Update objectives. o Provides direction and input to all in-house groups such as Public Affairs, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives. The Director of Marketing position differs from Area or country-specific Product Management jobs in three key ways: o Greater involvement in setting division-wide strategies (e.g. what products to fund) o Direction and leadership to the R&D organizations throughout the product development cycle (e.g. developing customer requirements) Exposure to all international markets, with the requirement to build networks and success through a deep understanding of cultural diversity and varying global market dynamics

Main Responsibilities

  • The Director of Marketing is responsible for creating global demand for his/her product in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the marketing plan.
  • This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).
  • The following are some of the key responsibilities: Business Expansion: Participate in strategic planning initiatives such as portfolio management process and the Long Rang Plan (LRP) to ensure profitable growth opportunities are supported.
  • Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
  • Internal Communication: Responsible for creating a clear line of communication between Marketing and all other functional areas that affect the product.
  • This includes providing direction to the Commercial Areas/countries and all in-house groups.
  • External Communication: Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.
  • Another aspect of this responsibility is gaining positive media exposure in partnership with the Public Affairs department.
  • Develop the Marketing Plan: Incorporate all aspects of the marketing mix.
  • Product Definition: Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team.
  • Utilize market research, customer input, Area input, and other means to ensure profitable and differentiated products are delivered to market.
  • Offer leadership to R&D and support organizations throughout development cycle (e.g., trade-off analysis across customer, financial, and timeline impacts).
  • Ensure Launch and Post-Launch Success: Offer leadership to international commercial organizations and on-market teams through successful launch.
  • This includes delivering appropriate launch materials/tools to differentiate product versus the competition and grow the business in a profitable manner. 

Accountability

The Director of Marketing is responsible for creating global demand for his/her product in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the marketing plan.

This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).

The following are some of the key responsibilities:

  • Business Expansion: Participate in strategic planning initiatives such as portfolio management process and the Long Rang Plan (LRP) to ensure profitable growth opportunities are supported.
  • Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
  • Internal Communication: Responsible for creating a clear line of communication between Marketing and all other functional areas that affect the product.
  • This includes providing direction to the Commercial Areas/countries and all in-house groups.
  • External Communication: Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.
  • Another aspect of this responsibility is gaining positive media exposure in partnership with the Public Affairs department.
  • Develop the Marketing Plan: Incorporate all aspects of the marketing mix.
  • Product Definition: Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team.
  • Utilize market research, customer input, Area input, and other means to ensure profitable and differentiated products are delivered to market.
  • Offer leadership to R&D and support organizations throughout development cycle (e.g., trade-off analysis across customer, financial, and timeline impacts).
  • Ensure Launch and Post-Launch Success: Offer leadership to international commercial organizations and on-market teams through successful launch.
  • This includes delivering appropriate launch materials/tools to differentiate product versus the competition and grow the business in a profitable manner.

Qualifications

  • Bachelordegree in business, life sciences, engineering or related technical discipline. MBA is desired.  
  • CPG / Food experience - 7 years
  • Marketing leadership experience

     

JOB FAMILY:

Product Management

     

DIVISION:

AN Abbott Nutrition

        

LOCATION:

United States > Columbus : AD2

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an8hour day)

     

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

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