The Marketing Director of Multiple Daily Injection Solutions (MDIS) will determine product strategy, portfolio, and cadence while leading phase 0-4 Marketing activities to include: opportunity assessment, business plan, MRD, and CTM. Additionally, the Marketing Director, MDIS will support global downstream for launch and maintenance, consult with Business Development and Sales on white space opportunities and play a key role in developing teams while driving functional excellence.
Responsibilities may include the following and other duties may be assigned.
- Directs the development of company market requirements for specific product(s) or product line(s).
- Leads and coordinates product planning, product launches, product management, market development and market research activities.
- Interacts directly with product managers to identify new marketing opportunities.
- Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion.
- Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to market place.
- Facilitates and coordinates marketing activities with geographic areas to increase teamwork and build partnerships.
- Responsibilities may also include: coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
Must Have: Minimum Requirements
- Bachelors degree required
- Minimum of 10 years of relevant experience with 7+ years of managerial experience, or advanced degree with a minimum of 8 years of relevant experience with 7+ years of managerial experience
- Medical device product development
- Upstream product marketing experience
- People leadership
Nice to Have
- Market research experience
- Downstream marketing/consumer marketing/consumer tech
- Diabetes therapies
- Program management
- Business development