Marketing Director

Moody's Analytics   •  

New York, NY

5 - 7 years

Posted 187 days ago


The Role / Responsibilities:

  • Develops marketing strategy for the Emerging Business Unit.
  • Designs and executes a large volume of marketing programs.
  • Has expertise using social media (linked in and twitter), press releases and press outreach to develop maximum buzz about a new product or service for the minimum cost.
  • Has experience developing a community (or communities) of customers who can help guide our product development and new product initiatives.
  • Has Fintech experience ideally with a start-up.
  • Helps the team identify speaking opportunities that will help build our innovation brand and promote the work we are doing.
  • Collaborate with other EBU team members to develop go-to-market strategies for all of our products and services:
    • Define target market and segments
    • Identify best sources for prospecting in these markets and segments
    • Develop effective positioning
    • Create compelling messaging
    • Launch new product/service releases
    • Produce messaging that addresses our client’s highest and most complex business challenges
  • Execute client/prospect-facing marketing strategies with excellence in all channels (e.g. web, search, advertising, email, social media, collateral, events, webinars, public relations, etc.), leveraging other Moody’s Analytics marketing teams’ expertise as needed
  • Develop and show an awareness of thought leadership that expands company’s opportunities and supports a complex sales process; maximize the impact of thought leadership content by incorporating it into key marketing campaigns
  • Measure effectiveness of the above marketing programs and create a continuous improvement cycle by leveraging learnings in future programs

Department: Emerging Business Unit

Qualifications:

  • Requires at least 5 years of experience in marketing B2B financial services or enterprise software with a period of time in a start-up or fintech firm.
  • Independent, innovative and creative thinker who can bring new ideas and perspectives to our team.
  • Demonstrated accountability for results.
  • Exceptional written and verbal communication skills, with strong attention to detail.
  • Proven ability to manage multiple projects simultaneously, delivering each on time and on budget.
  • Track record of taking initiative and driving projects through to completion in a complex organization.
  • Superb people skills with a proven track record of success interacting with colleagues in cross-functional teams.
  • Metrics-oriented and customer-oriented mindset
  • Experience using Salesforce.com and Marketo to manage complex, integrated marketing campaigns and produce meaningful results reporting.
  • Experience managing, coaching, mentoring direct reports.
  • BA/BS graduate with strong academic record, MBA preferred.

12292BR