Marketing Director at Evergreen Trading in New York, NY

The Evergreen Trading Marketing team is comprised of strategic and creative thinkers focused on supporting the business objectives of ET’s internal audiences. Key initiatives include working closely with internal teams (sales and media activation) to increase brand awareness, deepen existing relationships and elevate the Media Trade category.

POSITION DESCRIPTION

Act as right-hand to EVP Marketing, New Business Development across sales and marketing; setting overall growth strategy; discerningly evaluating potential opportunities and identifying new streams of growth.

DUTIES AND RESPONSIBILITIES

• Build proactive marketing strategies to elevate Evergreen Trading as a Media Investment agency within the Brand and Media community

o Elevate the brand and drive awareness and new partnership opportunities.

• Establish strong internal relationships with key cross-functional leadership within Partnerships, Sales and Media Activation to gain a deep understanding of business priorities, and how our partner ecosystem can help drive us towards our goals.

• Work closely with Sales and Media activation teams to develop strategies for how marketing can accelerate in-pipeline deals into signed customers

• Develop collateral to Align with Evergreen’s core positioning.

• Pitch decks, one-pagers, case studies, e-books, etc.

• Lead sales RFP processes in partnership with sales through proposal to pitch

o Create more streamlined processes and protocol for RFP submissions and development

• Conceptualize and execute 3rd party partnership events,/sponsorships in collaboration with Media, Sales and leadership

• Partner with PR agency to drive top of funnel awareness and leads

KNOWLEDGE & SKILLS REQUIRED

• 10+ years of relevant experience (ideally in B2B marketing)

• Highly collaborative nature and a team player with a “do-er” mentality––mix of large company (operating at scale) and small company (scrappy execution) experiences

• Clear, concise communicator with excellent writing skills

• Business mind with marketing skills

CORE COMPETENCIES

• Creative, strategic thinker with hands-on approach

• Startup mindset: willingness to work hard, desire to learn, ability to pick up new tasks quickly and confidently, willingness to step up and self-manage with guidance

• Strong multitasker who can thrive working in a dynamic environment

• As we expand, there is an opportunity to grow within the company and build a team, so the ability to work hard and the desire to learn are paramount.