Marketing Director in Coral Gables, FL

$150K - $200K(Ladders Estimates)

Continuum Managed Services   •  

Coral Gables, FL 33114

Industry: Technical Services

  •  

5 - 7 years

Posted 24 days ago

This job is no longer available.

Overview

BrightGauge Software is looking for a strategic and creative marketing professional who can lead a team and deliver results. This person understands acquisition marketing and demand generation from both a sales-led and direct signup model. S/he will have a strong sense for how to use a range of marketing channels to drive growth throughout the customer acquisition funnel. The Successful candidate will deliver results and thrives in a fast-paced environment with multiple stakeholders.


Responsibilities

  • Deliver on monthly qualified lead, new logo and new MRR goals
  • Manage direct marketing lead gen, funnel optimization and paid media
  • Collaborate with our SDR team to support a complete lead to deal process
  • Oversee marketing automation platform, inbound marketing emails, nurture campaigns, etc.
  • Direct and manage SEO programs in partnership with content creators
  • Develop and execute marketing plans into actionable quarterly targets and initiatives, keeping team and budget on schedule
  • Forecast, measure, analyze and report on the impact of demand creation activities on conversion, pipeline, revenue and marketing ROI
  • Help set the positioning, marketing tone and creative direction to build BrightGauge's brand story
  • Develop existing key partner relationships and identify new ones to drive growth
  • Craft a strong employer brand and recruitment methods to attract top talent

Qualifications

  • 5+ years of marketing experience, preferably in B2B environment
  • 5+ years of experience managing high traffic, website-focused businesses
  • A proven track record of mentoring and developing a Marketing team, across recruiting, onboarding, training and ongoing professional development
  • A broad skill set comprising expertise and knowledge in demand generation, digital channel marketing and event marketing
  • A proven track record of delivering multi-year qualified lead, new logo and new MRR growth
  • Exceptional communication, problem solving, and project management skills
  • History of demonstrating leadership, initiative, and motivation
  • Entrepreneurial spirit with the ability to thrive and multi-task in a fast-paced environment
  • BA/BS degree required
  • Previous experience designing and developing websites a plus
  • SaaS experience and marketing to SMBs is a big plus


Valid Through: 2019-10-18