Marketing Data Scientist, Reality Labs

The Reality Labs Marketing data science team is responsible for developing world-class data science solutions to maximize AR/VR business growth. This role will work cross-functionally with marketing, product, engineering, and research teams to build and implement these data science solutions. Typical projects will include statistical/machine learning and optimization models to measure and maximize marketing efficiency, as well as driving insights that can lead to new products and features. This role will also partner with the engineering and marketing teams to build cutting-edge data science products, like real-time bidders.Marketing Data Scientist, Reality Labs Responsibilities

• Build statistical models and develop advanced experimentation methods, such as synthetic control, to measure marketing’s impact globally, and across our suite of AR/VR products (e.g., Oculus, Portal, etc.)
• Build time series, forecasting models to predict AR/VR growth and set the right growth goals develop frameworks to implement marketing attribution models
• Develop machine learning models and optimization methods to improve marketing performance and maximize AR/VR product growth
• Collaborate with our marketing, product, and engineering teams to identify insights and guide new product and growth ideas

Minimum Qualifications

• Bachelor's degree in Computer Science, Computer Engineering, relevant technical field, or equivalent practical experience.
• A minimum of 6 years of work experience in analytics (minimum of 4 years with a Ph.D.)
• Experience with data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical/mathematical software (e.g. R)

Preferred Qualifications

• Experience in languages used to productionalize data science algorithms or modules, such as Go, Python, C++
• PhD in a quantitative field such as statistics, economics, math

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.

$165,000/year to $232,000/year + bonus + equity + benefits

Please note the national salary range listed in the job posting reflects the new hire salary range across levels and U.S. locations that would be applicable to the position. Final salary will be commensurate with the candidate’s final level and final location.