Marketing Communications Specialist

Tyler Technologies   •  

Yarmouth, ME

Industry: Enterprise Technology

  •  

5 - 7 years

Posted 81 days ago

This job is no longer available.

Responsibilities

  • Develop innovative ways to communicate marketing messages via integrated marketing programs that include direct mail, email, web, video, collateral, and that supporttrade shows and events
  • Ensure marketing messaging is consistent and drives the key messages in an impactful way.
  • Write copy for all of the above in a manner that is audience appropriate, impactful, and that follows writing best practices.
  • Effectively interact with Sales or other internal clients, as appropriate, in order to determine requirements and design programs that meet campaign objectives.
  • Utilize a metric driven approach to determine which campaigns/programs are most effective, and leverage these learnings to adjust future marketing activity.
  • Project manage all parts of their campaigns to ensure they are delivered in a timely manner.
  • Maintain and manage project schedules, approvals and other project-related needs utilizing the Marketing Department’s online project management software.
  • Obtain product or service information by interviewing, or requesting such information from necessary parties, including internal division subject matter experts or clients.
  • Write product fact sheets, brochures, case studies, newsletter articles, advertising, social media, and other material as requested by the Vertical Marketing Director

Qualifications

  • Bachelor’s degree in a related field or equivalent experience
  • Typically requires 5+ years of marketing communications experience
  • Outstanding writing skills are required, demonstrated through writing samples and references
  • Experience designing and implementing marketing programs preferred
  • Knowledge of AP style
  • Technology/software industry and/or public sector experiencepreferred
  • Experience effectively managing a variety of marketing projects and timelines
  • Macintosh or PC skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • A good understanding of graphic applications, image/media files, web media/interactive marketing, etc.
  • A positive attitude with a desire to go above and beyond expectations is key to the success of this role

Requisition Number: 10-19-083