Reporting to and working with the Director of Content Strategy the MarCom Manager will own projects related to the three main areas of marketing?s focus: lead generation, brand building, and salessupport. The MarCom manager will be first and foremost a writer in charge of developing numerous types of marketing content, including web, white papers, case studies, brochures, blogs, and articles. He or she will have excellent skills when it comes to collaborating withothers and refining projects so that they are well-written, on-message, delivered on time, and consistent with Spok?s style guidelines and AP style.
? Support creation and maintenance of compelling marketing materials for the healthcare industry
? Collaborate with product management and others to ensure effective communication of how Spok solutions are beneficial to various roles within the healthcare segment (C-level, clinical, etc.).
? Create clear, compelling content such as web text, promotional email copy, product brochures/datasheets, white papers, case studies, blog posts, corporate materials, customer communications, byline articles, news releases, etc.
? Assist in the creation of visually appealing, concise PowerPoint presentations. A strong command of PowerPoint is important as is the ability to work with a design resource to effectively convey complex healthcare concepts.
? Supportother team members with copyediting for pieces they?ve created.
? Work withinternal and external design resources to finalize pieces in the proper format and in accordance with Spok?s brand guidelines.
? Determine communication strategy and deliverables for Spok?s tradeshow and speaking engagement lineup by working withmarketing, sales and the clinical team. Manage the creation and production of resources needed (web landing pages, booth designs, printed cards, talking points, tailored emails, printed collateral, and news releases, etc.). Manage the process for speaking engagements, including researching available opportunities and coordinating all aspects of creating and finalizing the speaker?s title, abstract, and presentation. Coordinate with product marketing and sales as needed to determine and refine messaging.
? Bachelor's degree from a four-year college or university in communications, marketing or related field, or equivalent experience.
? At least -5- years of experience creating content for publication, print and digital advertisements, email communications, websites, blog content, product descriptions, white papers, case studies or other forms of communications.
? Must have experience in the healthcareorhealthcare IT industry.
? Exceptional written and verbal communication skills in addition to the ability to proactively manage multiple assignments simultaneously from start to finish.
? Strong copy writing and editing skills are essential as is the ability to take constructive criticism as projects move through the review process and need to be refined.
? Should be a go-getter with excellent project management skills and the ability to be proactive and push projects through the pipeline even when obstacles arise.
? Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
? Ability to write reports, business correspondence, and procedure manuals.
? Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
? Experience and understanding of AP style guide.
Spok, Inc., a wholly owned subsidiary of Spok Holdings, Inc. (NASDAQ: SPOK), headquartered in Springfield, VA., is proud to be the global leader in healthcare communications. We deliver clinical information to care teams when and where it matters most to improve patient outcomes. Top hospitals rely on the Spok Care Connect? platform to enhance workflows for clinicians, support administrative compliance, and provide a better experience for patients. Our customers send over 100 million messages each month through their Spok? solutions. When seconds count, count on Spok!
For more information about Spok, visit our website:
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