Marketing & Communications Manager in Santa Barbara, CA

$80K - $100K(Ladders Estimates)

Belmond Management Ltd   •  

Santa Barbara, CA 93101

Industry: Hospitality & Recreation


5 - 7 years

Posted 42 days ago

We are seeking a dynamic Marketing & Communications Manager to be responsible for the development and maintenance of marketing and branding strategies, focusing on achieving the goals established in the marketing plan for Belmond El Encanto.


  • Responsible for all Social Media activities, content creation, on-brand communication
  • Create a SMART Social Media annual plan for the resorts, F&B outlets and incremental revenue generators incl. but not limited to Spa.
  • Research, evaluate and measure information on market conditions, competitors' data and roll out actions within the marketing plan.
  • Manage marketing, branding, advertising, promotions and activities related to Belmond brand.
  • Negotiating advertising contracts and securing additional editorial content and exposure through secondary channels (website, social media, inclusion in newsletters).
  • Art design for ad submission compliant with brand standards to magazines, online publications.
  • Designing art for promotions & events (F&B and Spa promotion flyers, key inserts, special weekend events, special events, in-house communications).
  • Updating and managing the creation of hotel collateral (Fact sheet, proposal, power point presentation, menus for all F&B outlets, concierge book).
  • Designing of all online communications (signature banner, newsletters, e-mail blasts, facebook posts).
  • Creation of sales materials for presentations, fairs, and specific items to send to clients.
  • Creation of creative copy for in-house communications, luxury consortia websites, magazines, press releases, announcements.
  • Revising all art and copy submitted by third parties to ensure brand compliance.
  • Support sales actions for company's products, services and promotions to the B2B or B2C markets.
  • Develop an annual marketing plan in conjunction with the sales department, detailing the activities of the year to meet the agreed company goals.
  • Creation and execution of marketing budget. Delivering all planned marketing activities within the approved budget.
  • Conduct market research to identify needs for current and future services.
  • Analyze potential relationships with strategic partners aligned to the brand goals.
  • Manage the production of sales support material, internal and external presentations.
  • Managing the exposure of brand in social channels.
  • Manage and plan digital marketing actions and expand the brand digital footprint.
  • Manage all aspects of printing, production and distribution of brand image.
  • Art design for ad submission compliant with brand standards to magazines, online publications.
  • Driving a calendar of regular media exposure, based on resort's activities and monthly strategy.
  • Planning and executing for the resort to be constantly garnering exposure with local media by providing media hooks and new story angles to portray the property.
  • Leading bi-weekly strategy calls with PR Agency to oversee current efforts and ensure timely implementation of PR and marketing activities.
  • Creation of additional initiatives for future actions and define yearly brand initiatives and strategy.
  • Foster Individual Media Stays by providing interesting story angles.
  • Lead Fam Trip pitching, management and organization.
  • Video Filming (Oversee property filming to create useful sales tools to portray property while staying brand compliant).
  • Photo shooting and constantly updating imagery as per brand requirements.
  • Work with sales and revenue management in the creation of new packages and creative ways to garner exposure through branded websites.
  • Drive and ensure proper activation of all brand initiatives on a property level.
  • Attend scheduled calls and programs regarding brand changes, yearly strategy and implementations.
  • Ensure we receive the highest level of exposure through the brand platforms by pitching the property as the venue for relevant activations.
  • Act as a Belmond Brand Ambassador.
  • Follow strictly the Belmond Code of Conduct.
  • Contribute to hotel, customer and employee safety.
  • Consistently lead by example and demonstrate excellence in all services you provide.
  • Recognize good performances and constantly give feedback to the team.

Promote and demonstrate in their actions with clients and staff the brand values (Care, Confidence, Curiosity, Community).


Education and Experience:

  • Graduate in Hospitality, Management, Communications or Marketing
  • Post Graduation in Marketing
  • At least 4 years' experience in Luxury Hospitality Market, Advertise Planning and Branding.
  • Manager PR Agency
  • Languages: English


  • Offline and Online Advertising (including Social Media)
  • Advanced User in Office Package (especially Excel and Power Point)
  • Graphic Design (Adobe Creative Package, at least Illustrator, Photoshop, Indesign, Media Planning).

Valid Through: 2019-11-1